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Google Pay-per-click marketing enables you to advertise on Google, getting your message out to a vast audience of internet searchers. Conducting PPC marketing with Google requires using Google's advertising platform, AdWords.
Google Pay-Per-Click : Using AdWords
AdWords is Google's pay-per-click (PPC) advertising platform and main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads' position based on each user's maximum bid and Quality Score [2]. Quality Score is determined by factors like:
- Relevance of ad copy to the keyword
- Relevance of the ad to its corresponding landing page
- The ad's click-through rate [3] (CTR)
- Historical account performance
- Other relevance and performance factors
Quality Score can affect your Google pay-per-click rates. Higher Quality Scores mean more impressions at lower costs, lowering your cost per click [4] and cost per action [5].
Google PPC : Why Use WordStream?
While learning Google pay-per-click AdWords marketing [6] in a traditional setting provides many analytical capabilities to PPC managers, it can be a manually laborious process.
Trying to simply brainstorm a huge list of keywords is tremendously difficult and overwhelming, and trying to manually create keyword groups is just as strenuous.
WordStream provides solutions to these problems and more. Using WordStream with your Google AdWords pay per click campaigns [7] will help you to:
- Discover and manage large lists of keywords [8]
- Easily organize keywords into Google PPC keyword groups
- Create targeted and effective ads in under a minute
- Drive more business to your site through more highly qualified traffic
- Write better, more relevant AdWords landing pages [9]
- Organize your data with just a few clicks
- Eliminate irrelevant clicks and wasted spend by implementing negative keywords [10]
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Google AdWords PPC Integration With WordStream
Rather than replace AdWords, WordStream works with your Google AdWords PPC account to give you streamlined functionality. With WordStream, you upload the work you've done using our software automatically into AdWords, saving time you might otherwise waste on manual, multi-step processes.
For example, when using the Google PPC keyword [12] discovery tool, normally you would have to review your pay-per click keyword [13] list manually, export your selected keywords into a spreadsheet, review the data, and then decide how to proceed. With WordStream, you can import lists of keywords from Google’s keyword tool with one click, and get actionable suggestions on how to use your keyword data. WordStream will offer you suggestions for keyword groups [14] (which can then be turned into Google PPC ad groups) to help you build powerful text ads and to optimize your Google PPC campaigns.
You can even create Google Pay-per-click AdWords text ads from right within your WordStream dashboard. Just click the term you want to create an ad group around, and WordStream will automatically take you through the process, offering informed suggestions and expert advice for your PPC ads.
WordStream’s keyword management system integrates keyword research [15] with Google AdWords pay-per-click advertising and content authoring tools. This is a powerful combination that empowers you to make informed marketing decisions and take action with your data. Data is useless unless you can act on it, and WordStream enables you to see your data clearly and make intelligent decisions in managing your campaign.
Get Graded: Use the AdWords Performance Grader to See How Your Campaign Measures Up
Wordstream’s free AdWords Performance Grader [16] is a revolutionary new tool that helps you evaluate how your AdWords campaigns [17] are performing on several key criteria such as:
- Quality Score
- Text Ad Optimization
- Click-Through Rate
- Use of Negative Keywords
- Long-tail Keyword Optimization
- Landing Page and Text Ad Optimization
This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
Make Your Google Pay-per-click AdWords Campaign Work for You, Not Against You
Harnessing the power of integration through WordStream’s use of Google AdWords is an invaluable way to maintain successful pay per click advertising [18] campaigns. You get the best of both worlds with an easy to use interface backed by the power of Google AdWords. If you’d like to learn more about WordStream:
- Try it free [19]
- Request a live demo [20] of the product
- Attend one of our webinars [21]
- Sign up for our newsletter [22]