Have you been planning all year on finding a new PPC software solution for your business—but keep putting it off? While procrastination rarely brings anything other than stressful all-nighters and last-minute gift expeditions to the 24-hour CVS, you might be in luck this time—December is a great time to spend that last bit of unused budget on a new PPC software solution!
After reading Jason Miller's great article at Marketo , I thought that we'd also take a minute to remind folks about why this is a great time of the year to purchase new software for your PPC campaigns. So break out the hot cocoa, hang those stockings by the fire, and get yourself a shiny new software solution to put under the tree this year.
We’ve got 6 fabulous justifications for investing in PPC software  before the end of the year:
- Deals that Deck the Halls!
With the year coming to a close, many software vendors whose fiscal year matches the calendar year are sweating bullets as they try to meet annual quotas. This is great news for you though, since vendors will be encouraged to give you deep discounts to meet those year-end numbers.
- Get the Best Bang for Your Budget.
If you’re in a “use it or lose it” budget scenario, why not get something useful with those funds rather than see them melt away like Frosty in July? This is especially important because unused budget money can result in you getting less budget funds in the future. Naturally this isn’t an invitation to go on a Best Buy spending spree, but if you can use those funds to get a great deal on software—especially software that delivers ROI—you’ll impress everyone with your savvy shopper skills.
- Get in on that 2011 Tax Break.
Services and software purchased now can be deducted from your 2011 tax bill. How great is that?
- Bring in the New (and More Profitable) Year Early.
Purchasing and beginning to use new software now means you’ll have four great quarters ahead of you in 2012, rather than wasting Q1 on figuring out PPC options and getting your ducks in a row.
- Get Your Crew Excited!
Having a brand new software solution in place that you can show your sales team at Sales Kickoff will keep things lively and interesting.
- There’s No Time Like the Present.
Good PPC software can save you tremendous amounts of time and money, and every day that you don’t take advantage of those opportunities, you’re missing out. So why wait?
This is a smart time of year to get some great deals on software that will continue to benefit your business throughout the coming years.
Not sure if you even need PPC software? Check out our free guide: “Four Signs that You Need PPC Software .”