Learn More About Keywords
Keywords are vital to search marketing success.
Much of Internet marketing , and almost all of search marketing, revolves around words, particularly keywords. Think about it: as a search marketer, your goal is to get your message (another way of saying "words") to display for a potential customer's search (more words).
So selecting the right keyword opportunities  for your search efforts can mean the difference between thriving or diving in the SERPs.
Our keyword research software is designed not only to help you find the right keywords for your search marketing campaign, but also to:
- Save you time - Keyword grouping and organization  can be a real time sink. WordStream is designed to automate and expedite all facets of managing keywords, so you're more efficient and more effective.
- Keep you relevant - Having the right keywords in place helps you connect with your search audience. Using a keyword search tool  makes this process simple. By being more relevant, you'll be pulling in more qualified traffic and raising your keyword Quality Score .
- Add more value - WordStream helps you make your PPC ad copy and landing pages optimized  and keyword-specific, so you lower your AdWords ad spend. WordStream works with SEO too, by helping you author more targeted text around your keywords, so your pages rank higher and your message is exposed to more searchers. Can your free keyword tool and Excel  spreadsheets do all that?
WordStream has the best keyword search solutions for your business, with keyword discovery and keyword management tools that will get your site ranking higher in the SERPs.
How does WordStream make your keyword search  choices more relevant and your keyword management more effective?
To help you make the most out of your Internet marketing efforts, WordStream has built a full suite of powerful keyword tools  so you can better:
- Research Keywords  - Discover relevant keywords , long-tail keywords , niche keywords , related keywords  and other keyword phrases  with our keyword suggestion tool,  keyword discovery tool  and keyword research tool  while weeding out irrelevant or ineffective keyword search terms and phrases with our negative keyword tools .
- Analyze Keywords  - Harness the power of keyword analytics  to discover how to create keyword groups  that will grab the most Web traffic for your business.
- Evaluate Keywords - Determine relative values for everything from popular keywords  to the long tail of search , so you can track traffic  and rankings  for the keywords that matter.
- Focus Content - Author optimized content  (for SEO , pay-per-click landing pages , meta-keywords , etc.) and ad text  based on your keyword groups  that will effectively respond to the specific search queries you are advertising against or trying to rank for.
- Group Keywords  - Segmenting keywords  into themed keyword groups  based on relevance  is improves Quality Score  and helps you build a search-friendly information architecture for your website .
WordStream offers a suite of free tools to help you get started with keyword research, organization, and management:
- The Free Keyword Tool  is an easy-to-use keyword suggestion tool that returns more keywords than even paid tools. (We also offer a Keyword Tool API .)
- The Free Keyword Grouper  takes a list of keywords as input and returns keyword groups ready for PPC campaigns and search-optimized web pages.
- The Free Keyword Niche Finder  is a keyword suggestion tool and keyword grouper in one. Enter a keyword search term to get back structured keyword suggestions and find your most profitable keyword niches.
WordStream's Keyword Research Suite offers huge benefits for marketers and business owners, including:
- Exclusive Keyword Research - The Keyword Research Suite gives you deep access to WordStream's industry-leading database of more than 1 trillion keyword search terms and search queries. This gives you the competitive edge of knowing your keywords are more extensive and accurate.
- Keyword Data You Can Act On - Instead of just a list of keywords, our tools give your structured, actionable data, ready to use in search marketing campaigns. You'll be able to organize and put into action insights surrounding your keywords and search queries.
- Keywords When You Need Them - Don't be held back by the limits of web-based keyword research tools. The Keyword Research Suite is a robust toolset designed for full-time search marketers and business owners, and offers virtually unlimited access to our huge keyword database.
WordStream helps you discover and organize the keyword search terms that will help your business succeed with search marketing. With numerous keyword tools, sophisticated software, and superior resources, WordStream offers the best search solutions for your business.
To start capitalizing on the best, most relevant, and most profitable keywords for your business, try the Keyword Research Suite free today .