Recently we’ve been running a series of in-depth guides to various parts of the AdWords interface. So far, we've covered:
- AdWords Ad Extensions [6]
- AdWords Reporting via the Dimensions Tab [7]
- AdWords Campaign Settings [8]
- Creating & Analyzing AdWords Ads [8]
In the coming days here on the blog we’ll be continuing with this series, focusing next on the Google AdWords Audience tab.
Display ads are now an over $5 billion dollar business for Google and growing rapidly, and understanding how to leverage tools like audiences within your AdWords display campaigns can be a powerful means of driving large amounts of targeted traffic. For that reason, we’ll walk through the audience tab and cover:
- What is an “AdWords audience”? [9]
- How can you leverage the reporting data in the audience tab [10] to help optimize your campaigns?
- What are the different types of audiences, and how should you be using them within your traditional display campaigns and your Google remarketing [11] campaigns?
- How do you actually create audiences [12] within the AdWords interface?
And more. If you have any specific questions around AdWords audiences please drop a line in the comments and we’ll try to address them in the series!
About the Author
Tom Demers [13] is co-founder and managing partner at Measured SEM LLC [14], a boutique Boston , MA SEO [15] and PPC agency offering search marketing consulting services including pay-per-click account management, comprehensive SEO audits [16], content marketing services and strategies [17], reputation management for SEO [18] and link building strategies and services [19] for a variety of specific niches such as business to business (B2B) SEO [20].
You can learn more about how Measured SEM can help your business [21] by getting in touch with Tom directly via email at tom at measuredsem.com, or by following him on Twitter [22].
