Conversion goals in WordStream can be any web page (URL) on your site (with some extra code, they can even be file downloads or on-page actions). Some examples of good conversion goals are:
- A 'thank you' page after a user has submitted contact information through a form. This can track newsletter signups, email list subscriptions, job application forms, or contact forms.
- A purchase confirmation page or transaction receipt page
- Any other page that you are trying to drive your visitors to
If your goal URL is on a 3rd party site or doesn't correspond to an actual URL (for example, suppose your conversion is an on-click event), then you can invoke the following function: _ngt.addGoal('http://www.yoursite.com/your/goal/url/here');