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You know that compelling, targeted text ads are crucial to a high-performance PPC campaign. But if you’re like most advertisers, you rarely find the time to test and optimize your ads. So you end up leaving the same ads running for months on end – sacrificing valuable clicks and leads in the meantime.
Top-performing PPC advertisers are always testing and tweaking their ads to find the most compelling messaging for each keyword group, in order to maximize clicks and Quality Score and ultimately lower cost per action, which equates to higher ROI.
Now ad optimization is easier than ever with Optimize Ads, an ad authoring tool and alert that’s part of the 20-Minute PPC Work Week [2]. This new feature proactively monitors your ad performance and simplifies the ad writing process so you can optimize your PPC text ads in as little time as possible.
Here’s how it works:
- Cut hours of analysis down to seconds – An alert lets you know when an ad needs improvement, so you don’t have to dig through hundreds or thousands of ads.
- Write highly clickable ads fast by leveraging your best-performing ad text – We help you re-use messaging that’s already working for you, by showing you your best-performing ad in the group.
- Avoid common pitfalls – The software automatically checks to make sure your ad follows best practices, and that you’re not violating any of Google’s quality guidelines.
With Optimize Ads, there are no more excuses for weak, underperforming ads. PPC Advisor helps you make the most of your ads in just a few minutes per week!
The Value of Better Ad Text
Optimizing your text ads to offers some very obvious benefits:
- Improved Click-Through Rate [3] (CTR)
- Better Quality Score [4]
- Lower Cost Per Action (CPA) [5]
When your ad is more relevant to the searcher, your CTR improves, and high CTR is the single largest component of your Quality Scores. High Quality Scores lift your whole AdWords account and are good for your business. Why? Because Quality Score works [6] to improve your ad rankings while lowering your cost per click!
If you spend just a few minutes a week to improve the relevance and CTR of your ads – throw out your worst two ads and replace them with new text, or try out a new ad extension [7] – you’ll be on your way to a better-performing PPC account.
Want to try the Optimize Ad tools and alert for yourself? Sign up for a free trial of PPC Advisor [8].