What do you guys have planned for April Fool’s Day? I have always hated April 1st – as a kid I dreaded going to school that day and walked around braced for stupid pranks. Wait a second, I’m really setting myself up to get punked here, aren’t I? I’m just going to assume that most of you don’t know where I live.
This April 1, don’t be made a fool of! Take this opportunity to study up on our top 10 most popular, happening blog posts from the past month:
- PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts  – I crowdsourced this guide, which is chock-full of awesome bid management tips, from some of the best (and nicest!) PPC practitioners I know. It’s can’t-miss.
- 5 Lessons from A/B Tests: Improving AdWords CTR with Smarter Copy  – In this post I looked at some of the A/B tests Ryan Healy has analyzed in his copywriting series and pulled out five key takeaways. (Hint: Use exclamation points!)
- Over-Optimization: Oops! Have You SEO'ed Your Site to Death?  – Matt Cutts recently wagged his powerful finger, warning SEO’s about an upcoming penalty that will punish “over-optimization.” According to one video, techniques that Google itself previous advocated could get you flagged. Should we be scared?
- Spending Too Much Time on AdWords? Here Are 3 Ways to Be More Efficient  – Tom recommends some simple strategies for making your PPC management more efficient.
- SEO vs. Inbound Marketing: Battle of the Brands  – Is SEO what we do or is what we do inbound marketing? For some this is a necessary debate; for others, a nonissue or a dumb distraction. Get back to your link building!
- International Women's Day & The Worst Google Doodles of All Time  – Guys, the Google Doodle for International Women’s Day (March 8) really sucked! Turns out Google is bad at the gendered holidays in general.
- Google AdWords Reporting: How to Use AdWords Reports  – On overview of the reporting options available in AdWords’ left navigation bar.
- How to Manage Automated Rules in AdWords  – Learn how to edit, activate, pause and delete your automated rules.
- How to Use the Google AdWords Shared Library  – Are you sick of AdWords yet?! Too bad. Here’s Tom again, reviewing the elements in the AdWords Shared Library and what the heck they’re for.
- The Dangers of SEO Keyword Stuffing  – Meg offers a timely reminder, in the light of the over-optimization scare, that is possible to overuse your SEO keywords.
More Web Marketing Highlights
Earlier this week I wrote about using search suggestions for reputation management . At SEOmoz, Gabi Andrei provides a strategy for changing the autocomplete suggestions  if you don’t like what you see.
Conventional wisdom is conventional for a reason, right? Not necessarily. Brad Geddes names four common PPC recommendations that might not work for you  – for example, always keeping the call to action above the fold.
Danny Sullivan wonders if the so-called over-optimization penalty is Google’s “jump the shark” moment  – in other words, the degree to which Google “is trying to improve the quality of its search results through penalties and filters” is “getting crazy now.” I agree: Google should “fundamentally improve the ranking system, rather than patching it up.”
Brian Carter asks, “Is AdWords Express Hurting Your Small Business? ” One user found that AWE misspent 79% of his money.
At Search Engine Watch, Alex Cohen has a good article on the importance of negative keywords and how to use them .
The Success Works blog pays homage to all the smart women who have made SEO great .
Workaholics, take heed: After putting in 40 hours a week, you’re not getting anything done .
And now for some fun:
Read the story of one clever programmer  who countered her coworkers’ “That’s what she said” bot with a bot of her own.
I always knew what “Wherefore art thou” meant, but some of the top 10 most misunderstood lines in literary history  were quite a surprise to this reader.
And finally, enjoy (if you can) these funny-sad screenshots of despair .
Have a great weekend, folks.
Image via Mr. Thinktank