It’s three weeks or so till the summer solstice, but everyone knows Memorial Day is the unofficial beginning of summer. It’s time to put on your white jeans and accidentally squirt ketchup on them when preparing to eat a hot dog.
It’s also time to check out our blog’s greatest hits from May, just in case you missed them the first time. Your social calendar is filling up with barbecues and outdoor concerts, and it was a big month for social media in the news too. For once, the conversation revolved around Facebook, its IPO and subsequent fluctuating (dropping, mostly) stock price, and to a lesser degree Pinterest, rather than Google’s assorted machinations – not that Google didn’t put up a good fight.
Here are the 10 posts that got the most eye-time this month:
How Much Is Facebook Really Worth? Facebook Advertising vs. Google Display Network  – Larry breaks down the data in our infographic comparing Facebook advertising to the GDN. We found that – for now – Google offers way more options and value to advertisers.
Why I Bought Facebook IPO Shares Today  – Despite his claims in the above post that Facebook hasn’t figured out its advertising model or how to really monetize its huge user base, Larry bought $35,000 worth of Facebook shares the day before the IPO “in a dramatic triumph of hope over experience.” How did that work out? Wait for it ….
Why I Dumped My Facebook IPO Shares at the Open Today  – Larry wised up the next day. I hope no one bought a bunch of shares on his recommendation. We’re marketers, not financial analysts!
Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand  – The topic you loved almost as much as Facebook this month was Pinterest. Here Meg shares some great tips for using Pinterest for purposeful marketing.
4 Tools for Pinterest Analytics and Monitoring  – Once you implement that Pinterest strategy, you’ll need tools to measure your progress. Here are four of the best.
RIP Ad Rotation in AdWords  – So much for rotating your AdWords ads – you can now only rotate for up to 30 days, after which Google forces a winner. Unfortunately, this may not be enough time to get statistically significant results on low-volume keywords.
Case Study: How One Crazy Poet Raised $10K in 12 Hours with Social Media  – I wrote about my friend Tricia Lockwood’s insanely devoted Twitter fan base and how they crowd-funded her husband’s emergency eye surgery. Three cheers for the Twittersphere!
Ch-Ch-Changes! How to Deal with Recent Flux in Google Rankings, AdWords Settings  – The GOOG giveth, the GOOG taketh away. What else is new?
The New AdWords Rotation Settings: More Information from Google  – Tom reviews some additional information, straight from the mouth of a Google rep, about what the recent ad rotation changes mean.
Quick Guide to the Google AdWords Placement Tool  – A quick tutorial on using this tool to find targets for your display network campaigns.