PPC Tools at a Glance
WordStream's Pay-Per-Click  (PPC ) Tools give search marketers the ability to continually optimize and expand their PPC marketing  efforts through enhanced keyword analytics , keyword organization , keyword grouping  and long tail keyword discovery .
WordStream’s PPC Tools are smarter and built for maximum automation and efficiency, so you get the most out of your PPC search engine marketing  with less time and effort.
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WordStream's Pay-Per-Click Software  is designed to increase productivity, while generating real results. Researching, sorting and organizing PPC keywords  is the bane of every search marketer’s existence. The WordStream PPC Software  Tool gives you the ability to quickly segment and group large lists of keywords, so optimum pay-per-click marketing  performance is just a few clicks away. No matter if you manage hundreds or thousands of keywords, the WordStream PPC Tool will help you stay more productive and make your pay-per-click campaign  more profitable, which is the ultimate goal of successful AdWords campaign management .
PPC Tools for Negative Keyword Discovery
PPC Tools for negative keyword discovery helps identify wasteful ad spend on keywords that aren't relevant to their business or their audience, allowing you to Improve Click-Through Rate (CTR), raise your Quality Score, and save money. Try our PPC tools for Negative Keyword  discovery for free.
Long-Tail PPC Tool 
The long tail of search is full of untapped potential, but often remains that way because of the difficulty it takes to gather long tail results. WordStream’s Long-Tail Software Tool  not only collects long tail pay-per-click keywords  from your server logs, it also organizes and groups them according to relevance to improve your Quality Score . No other pay per click advertising management  tool on the market will raise your productivity and reduce your PPC Adwords  ad spend the way the WordStream’s Long Tail Software Tool can.
Most PPC advertising  tools are not comprehensive PPC management tools, so they’re one-dimensional and offer limited utility. The WordStream PPC Management Tool , on the other hand, lets you perform multiple functions so you can segment, organize and optimize your SEM  campaign with ease on a centralized, actionable platform.
What’s more, with one click of your mouse, WordStream's PPC keyword research tools let you can create AdWords Ad Groups  to correspond with your relevant keyword groups. WordStream’s Pay-Per-Click Management Tool even helps you write the ad copy , making it the best PPC tool for optimizing your search marketing campaigns!
Get Graded: Use the AdWords Performance Grader to See How Your Campaign Measures Up
- Landing Page and Ad Text Optimization
- Long-tail keyword  optimization
- Effective use of negative keywords 
- Quality Score 
This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
The AdWords Performance Grader has been designed by PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and increase your ROI. It’s the best free PPC tool for evaluating your AdWords account, providing an advanced in-depth analysis, and it’s absolutely free!
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WordStream's PPC Tools take search marketers' productivity to new heights with software that allows you to organize, analyze and optimize your pay-per-click efforts like never before.
If you're looking for free PPC tools, we offer our PPC keyword research free award-winning tool  so that you can sample the power of WordStream's best PPC tools. We're confident that once you try our expertly-designed PPC management tools, you'll want to always have our PPC keyword tools at your disposal.
- Trying WordStream's Software for Pay-Per-Click Free Trial 
- Requesting a Live Demonstration 
- Signing up for our Search Marketing Webinar 
- Subscribing to our Newsletter 
- Inquire about our PPC services