In case you missed it, Syncapse yesterday announced that it had acquired Clickable, Inc.!! (Go to clickable.com for additional details!)
Clickable had been at one point been a direct competitor of WordStream, but much less so in the last year because:
- Clickable changed their product direction away from PPC /AdWords/Search Engine Marketing and instead focused more on Social Media and Facebook Advertising .
- Clickable changed their target market away from small and medium-sized businesses towards larger, up-market companies.
I don't know much about the Clickable acquisition -- I'm just as surprised as everyone else! But here’s what I do know:
- We've seen a growing flow of customers who were ex-Clickable users in the last 6 months. SMBs need help with paid search / AdWords and we are laser-focused on helping them.
- The rumored deal terms  reported in All Things Digital seems to imply a fire sale?
Clickable just raised $12M in the last quarter of 2011 lead by their partner American Express (less than 8 months ago!).
What happened at Clickable?
What have you been hearing about the Syncapse-Clickable acquisition? Are you a Clickable customer? If so what are your thoughts? Share your thoughts in the comments field below!
Update: Syncapse is Collapsing
On July 23, 2013, CBS News reports that Syncapse has layed off the majority of their employees and the company is in bankrupcy .
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