June 12, 2012 — WordStream Inc. has been selected as a winner at the 2012 MITX Innovation Awards in the category of Best Customer Engagement Driver for the AdWords Performance Grader, a free pay per click (PPC) audit tool .
The annual MITX Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing and revolutionizing the way we work and play.
“We designed the AdWords Performance Grader as a free, easy-to-use PPC tool so that even small businesses with tight budgets can conduct an AdWords audit  and gain a better understanding of the weaknesses and strengths of their AdWords accounts,” said WordStream Founder Larry Kim. “Every team at WordStream has put forth a ton of effort these last few quarters to dramatically improve our product offerings and our company. It felt really good to see the output of our hard work recognized by an organization like MITX and to celebrate the success of the AdWords Performance Grader.”
The AdWords Performance Grader has been recognized as a valuable pay-per-click marketing tool for businesses looking to optimize their Google AdWords accounts . The PPC audit tool lets small businesses see how they stack up against other PPC marketers in similar spend brackets, showing advertisers:
- What is wrong in their PPC accounts
- What can be done to improve the account’s performance
- The results that can be expected if recommended changes are made
“The Innovation Awards offer an opportunity for us to come together and celebrate the incredible achievements of New England’s innovation economy. The ingenuity and focus possessed by this year’s winners is truly inspiring,” said MITX President Debi Kleiman. “MITX is very proud to host this program and showcase some of the best work that our community is producing right now.”
Judges for the MITX Innovation Awards included over 100 industry professionals representing various disciplines including CEOs, marketers, technologists, strategists, investors, designers, and business professionals.
WordStream Inc. provides search marketing software and PPC management services  that help marketers get better results from their PPC and SEO efforts. WordStream’s easy-to-use software facilitates more effective paid search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Scores  in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. Whether you’re new to search marketing or are experienced at PPC management, WordStream’s keyword tools and AdWords management software  can help grow your business and drive better results. For more information, please visit us at http://www.wordstream.com 
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Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Cambridge, MA. For more information, visit http://www.mitx.org/