June 2012 WordStream & Unbounce Present: Best Practices For Testing PPC Landing Pages & Ad Copy

June 2012 WordStream & Unbounce Present: Best Practices For Testing PPC Landing Pages & Ad Copy  

Ad copies and landing pages can make or break PPC campaigns. WordStream founder and CTO Larry Kim and Unbounce’s Carlos del Rio, Director of Conversion Analysis & Digital Strategy demonstrate the importance of landing page and ad copy testing for optimizing PPC performance and lowering costs. 

• Improve PPC performance with landing page and ad copy [2] testing 
• Drive PPC results with our best practices in landing page [3] and ad copy. 
• Test tools and techniques – what, when and how to test. 
• Learn about the killer landing page – how a killer landing page drove 74% more conversions 

Using better optimized landing pages for your PPC campaigns can lead to multiple benefits that increase your ROI: higher conversion rates, lower cost per click, reduced bounce rate and improved Quality Score and Ad Rank [4]. Learn how optimizing landing pages and ad copy through testing can deliver superior PPC results that will help grow your business.