Last month, we reported that the click-through rates on Facebook Ads average a dismal 0.04% , which is approximately 10x less than the equivalent display ad on the Google Display Network .
Today, e-commerce store builder Limited Run is claiming that 80% of the clicks paid for could not be verified! The company is so unhappy with the results on recent Facebook ad tests, they're deleting their Facebook page entirely.
The company’s Facebook post states:
WordStream has attempted to contact the Facebook PR department regarding the allegations and has not yet received a response at the time of this writing.
Earlier this month, it was reported that more than 50 million fake Facebook accounts are bots created solely for the purpose of liking pages. Also this month, the BBC set up a fake bagel company that got 3000 likes from fake fans from a $10 ad campaign. Facebook advertising seems to have a problem with bots!
What are your experiences with the quality of traffic from your Facebook ads? Is anyone else seeing this? (What the heck is going on with Facebook ads?!) Write your comments below!
UPDATE - August 2, 2012: Facebook has officially confirmed that 83 Million of their accounts are fake accounts/bots.