I'll be speaking on a panel on “Search in the Social Era” at Search Insider Summit 2012
. I'll be partnering with other search industry experts to give a presentation on “Driving Social Further down the Conversion Funnel” at the Search Insider Summit
on Saturday December 15, 2012, at 10:15 am.
The presentation is one of several that will be hosted during the four-day Search Industry Summit conference hosted at the Stein Eriksen Lodge in Park City, UT.
For my “Driving Social Further Down the Conversion Funnel” talk, I will be joined by panelists including Chris Baggott, Chariman at Compendium; Dhiren D’Souza, President and Co-Founder of SearchForce; and Chris Zaharias, Chief Revenue Officer at Triggit.
Together we'll examine where social media sites such as Facebook, Google+, Pinterest, and Foursquare belong in the conversion funnel. Despite reports of some businesses reaching major success on Facebook and generating impressive ROI through social media
, many marketers remain confused when it comes to incorporating Facebook and other social media networks into their overall search strategy.