I realized long ago that journalism is 75% puns. I still remember the time in high school yearbook when my best friend Marisa was putting together a spread on international travel. She couldn’t think up a good caption to go under a photo of some student at the Eiffel Tower. I suggested “Get an eye-ful.” SHE LOVED IT! And into the yearbook it went, preserved for posterity.
Hence the unfortunate title of this post. I have to do these roundups once a month, guys, let me have my fun, OK?
Now, on to our top 10 awesomest posts of the month, in order of awesomeness, as determined by YOU, our faithful readers!
- Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring  – Google Alerts used to be the gold standard for brand monitoring, but they’ve fallen off of late. I took Mention for a spin and found it to be a much more robust offering for keep track of brand mentions and my “vanity search.”
- Buying Twitter Followers: The (Cheap) Price of Friendship  – Should you buy Twitter followers? Is it worth the cost to see your numbers go up? Will everyone be so impressed? Megan Marrs debates the pros and cons.
- Should You Include the Same Keyword with All Match Types in AdWords?  – Some PPC managers bid on the same keyword with all the different match types. Is this necessary? Lisa Wilkinson, one of our client services stars, investigates.
- News Flash: PPC Is Inbound Marketing  – When SEOmoz announced its rebranding as just Moz this week, we couldn’t help but notice that they filed PPC under “inbound marketing.” About time!
- Persuasive Copywriting: 4 Tips for Higher Converting Websites  – In this guest post, Smriti Chawla outlines some lesser-known persuasive copywriting techniques that you can implement on your website to subtly get the odds in your favor.
- Social Media Management Tools: What’s the Right Tool for Your Business?  – If you’re looking for software to help you manage Twitter, Facebook and other social accounts, check out Meg’s reviews of HootSuite, Buffer, Sprout Social, and Social Bro.
- Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and Mobile  – Many people felt that Yahoo’s billion-dollar Tumblr buy was a mistake, but Larry thinks it’s a brilliant move. Here’s why.
- Brooks Brothers' Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point  – If you’ve read The Great Gatsby, you know it’s not about the elegance of shirts. Looks like someone at Brooks Brothers never finished the book!
- PPC Campaign Structure Case Study: English Soccer & The 80-20 Rule  – What’s the best way to structure a PPC campaign? Why not model it on the English soccer league system? Here’s how one client did it.
- How Not to Market to Women: Fashion Isn't ALL Women Care About  – I get a little feisty about companies trying to sell me yogurt and house paint by showing me images of lipstick and shoes. Makes no sense!
Image via Moyan Brenn