How the Optimize Mobile Ads alert can help you identify areas you can improve with a mobile ad.
Appearing on mobile devices can help you capture an audience you might otherwise not be capturing through desktop and tablets; because of this we have added a new alert.
Now in your 20 Minute PPC Work Week, you have the ability to receive a Mobile Text Ad Alert. The purpose of this alert is to identify ad groups that are currently attracting mobile traffic, but DO NOT have a mobile preferred text ad. This means that you would have the same ad showing on desktop as mobile. This is a problem if your site is not mobile optimized, or a responsive site. The alert will give you some data around this ad group and mobile performance and prompt you to create a mobile ad.