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A good pay per click tool will show you your data, but it's up to you to decipher what to do with it. A great pay per click tool fuses data with action: having a management solution without Web analytics [2] is as useless as the reverse. Stop analyzing spreadsheets and take the reigns of a ppc tool [3] that can help you harness the power of hundreds of thousands of keywords, all while being able to:
- Analyze data,
- Manage keywords [4], ad groups [5], and workflow processes [6], and
- Automate previously laborious tasks in just a few clicks.
If you can't organize and analyze your data easily, think of all of the time and money you will waste manually attempting to decipher keyword research [7], group keywords, [8] and ad creation on a continuous basis. Let's take a look at the mutual benefits of campaign management and analysis and how to best make use of them through WordStream.
Pay Per Click Management Tools – Put Your Data to Work
It sounds ironic, but if you choose to manage your campaign by hand instead of using a PPC tool, you are forfeiting control of your data. As your keyword list begins to snowball, you have to ignore more and more valuable keywords in order to keep up with the list you are already managing.
Using a pay per click management tool eliminates this stress, and opens the door for you to discover:
- Your largest set of pay-per-click keywords [9],
- Your most qualified audience, and
- Your most lucrative opportunities for text ad bidding.
With a pay per click management tool like WordStream, you have the ability to:
- Research and discover actual keywords [10]
- Group keywords into organized hierarchies
- Create ad groups from those keywords in a matter of minutes.
Pay Per Click Analytics Tools – Why a Strategy is Essential
Now that you have your data successfully managed, you need to be able to make educated decisions about what to do with it. This is where a PPC analytics tool comes in. You aren’t going to have time to comb through 100,000 keywords and their associated data to assess which ones are best to use in an ad campaign, and which ones to ignore.
With WordStream's PPC tools, your options are given to you clearly and quickly. WordStream turns analytics into actalytics [11] – actionable analytics. Rather than providing you with a spreadsheet of calculations and leaving the rest up to you, WordStream offers you clear-cut suggestions and ways to make your data work for you, such as:
- Analyzing your current list and suggesting useful keyword groups [12]
- Assessing your keyword groups and suggesting negative keywords [13] or groups of keywords you may want to eliminate, using our negative keyword tool [14]
- Finding new keywords [15] based on your current campaign activity and decisions
- Helping you to create text ads [16] based on your keyword groups, with ad text suggestion [17] and full integration with Google AdWords
- Providing helpful charts so you can physically see which of your keywords is driving the most traffic, and which long-tail keywords [18] may be beneficial to include
Each of these benefits is possible in just a few clicks with WordStream's pay per click tools, and you remain in control every step of the way.
The Ultimate Pay Per Click Tool
If you organize your data but don't know what to do next, it will hurt you. If you know how to analyze your data but can't get it organized, you'll fail there too. WordStream's Actalytic PPC tools will alleviate the burden of hacking away at mountains of data, providing you with the information you need to know and the tool-set you need to leverage that data successfully and turn it into successful pay per click ads [19].
Take the next steps in successful campaign management and analysis today. To start leveraging these features, and to start experiencing the benefits and results, you can: