Prospective customers can be a fickle bunch. They rarely do what we want them to, they behave in all sorts of crazy, unexpected ways, and – worst of all – sometimes they don’t even listen to us.
However, it’s not hard to see why consumers have become largely indifferent to most marketing techniques. After all, the average American consumer spends 11 hours per day using or engaging with digital media  and is exposed to hundreds, if not thousands, of ads every single day. Is it any wonder why many consumers are hard to reach?
Fortunately, it doesn’t have to be this way. In our upcoming webinar, “The ‘Happy Juice’ Principle: Marketing that Captures and Converts,” WordStream and renowned marketing expert Perry Marshall will show you how to leverage the “happy juice” principle to break through your audience’s indifference using tactics that resonate with prospects and drive real results.
This exclusive webinar will take place on Monday, May 19 at 4 p.m. EST (8 p.m. UTC). Register now! 
In the one-hour webinar, Perry will explain the tenets of the happy juice principle and how they can be used to forge stronger connections with your audience. WordStream’s Director of Marketing Amber Stevens will join Perry to show you examples of the happy juice principle in action and how you can capture more leads and convert them to sales.
During the webinar, you’ll learn how to:
- Write paid search ads with killer click-through rates
- Craft emails with sky-high open rates
- Produce engaging blog posts that encourage social sharing and comments
- … and much more!
Register now for the free webinar  and break through the barrier of indifference and make a real connection with your prospects!