The first six steps of this guide have walked you through the process of creating a well-organized keyword database and putting those keywords to work in highly effective search marketing campaigns. Completing these steps will put you well on your way toward more profitable PPC and SEO efforts.
To succeed in the long term, however, it's key that you don't stop there. Search marketing isn't a one-time project, it's an ongoing process. The more you put in, the more you get back. To see continuous improvement, you need to commit to continuous effort in the areas of:
- Keyword Discovery and Negative Keyword Discovery
- Keyword Grouping and Organization
- Keyword and Keyword Group Analysis
- Content Production and Prioritization
- Search Campaign Refinement
It sounds overwhelming, but it doesn't have to be. With one robust platform that handles all these keyword management tasks, you can create large-scale, high-performance search marketing campaigns without sacrificing productivity or blowing away your advertising budget.
If you want to start taking steps to build a better search campaign, contact us today to set up a live demonstration  with one of our customer service representatives, or begin a free trial  to see what WordStream Keyword Management can do for your business.