Sixth Annual MITX Technology Awards Recognize Outstanding Technology Advancements in the New England Region
Boston, May 12, 2009- WordStream, Inc., a leading provider of keyword management  solutions, announced today that it has been named as a finalist for the 6th Annual MITX Technology Awards. The MITX Technology Awards recognize emergent and innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country’s premier Internet business and marketing association.
WordStream, Inc. recently introduced an innovative suite of online keyword management solutions  for continuously optimizing and expanding Pay-Per-Click (PPC ) and Search Engine Optimization (SEO ) efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for conducting keyword discovery, keyword suggestion , keyword research, keyword grouping , keyword organization, search marketing workflow  and integrated tools for acting on keyword research.
“Keyword research and PPC management  are critical to achieving success in both paid and organic search marketing, yet the work required to continuously discover, research, organize and act on keywords is repetitive and time consuming,” says Larry Kim, Founder and VP of Products & Marketing at WordStream. “WordStream is an innovative, new technology that enables companies to be more effective and efficient when researching and managing large keyword taxonomies, and in doing so, increases the value of their search marketing efforts.”
"Being named a finalist in the MITX Technology Awards is an important achievement," says Kiki Mills, executive director of MITX. "This recognition translates into increased exposure with media, industry analysts and investors, and provides them a higher profile in their industry. We congratulate all of the finalists on their achievement and wish them well in the competition."
WordStream will be recognized with the other finalists in the category of Online Advertising at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Westin Copley Hotel on Tuesday, June 16, 2009.
WordStream is a provider of Keyword Management solutions and PPC software  for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench, which includes a keyword grouper  and keyword suggestion tool , for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business & Boston business  industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With over 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA.
Ken LyonsWordStream617-963-0563klyons at wordstream.com