Below is the archived version of our Webinar from Thursday, May 14th entitled Leveraging the Long Tail of Search for PPC and SEO. In this Webinar you'll learn:
- The history of the long tail  theory, and specifically how it applies to search
- The importance of the long tail in natural search marketing (SEO)
- Whether the long tail is "dead" in paid search marketing  (PPC)
- Actionable, practical tactics that you can use to leverage the long tail of search.
If you're interested in learning more about WordStream can help you to leverage your long tail: