If you're looking for Google AdWords software, you probably already realize that the AdWords  interface has some shortcomings. Most notably, there's a disconnect between AdWords and the other standard tools used by search marketers (such as analytics applications and Microsoft Excel ), making AdWords optimization difficult.
WordStream's AdWords management software provides all the functionality of AdWords, plus a lot more. Benefits of using WordStream's solutions over AdWords alone include:
- Full integration of your keyword analytics  and your AdWords account 
- Ad text tools to simplify ad text generation  and increase ad relevance
- A smart negative keyword suggestion tool to increase your ad groups' Quality Score 
By using WordStream's AdWords software, you'll have the power to take instant action on analytic insights, so you can increase the relevance and value of your AdWords campaigns faster and reduce PPC spending sooner.
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AdWords Software Connects Analytics with Action
You're unlikely to realize the full benefits of a pay-per-click  marketing campaign if your analytics applications aren't actionable, and if your actions aren't based on accurate data. Most search marketers are still using several disparate marketing software  platforms, including Google AdWords, to accomplish SEO and PPC tasks.
Using WordStream as your AdWords marketing  management software closes the gap between analytics and action. Your AdWords account  will be seamlessly integrated with your keyword database . You can analyze traffic and conversion numbers for keyword groups and then apply those insights directly into your account – with WordStream, AdWords management  is as easy as clicking a tab.
You can manage all your paid search  campaigns right within the PPC campaigns tab in WordStream – but it's better than AdWords, because WordStream's features add more value to your PPC activities.
Using AdWords Software for Better Text Ad Creation
WordStream's AdWords ad software  will actually help you write more relevant ad copy. Because your AdWords account is synced up with your keyword analytics, the ad text tool  will automatically generate suggestions based on the most qualified keywords in your ad group. Not only do you have a head start on writing the ad, you'll know the text is relevant, which is good for your Quality Score, AdWords click-through rate  and cost per click. So your ad position in Google's sponsored links  will be higher, at a lower cost.
In the screenshot below, the ad text generator has automatically populated the fields in your text ad with the most relevant keywords in the ad group:
AdWords Software Provides Powerful Negative Keyword Tools
Google AdWords allows you to set negative keywords  (those keywords in a group that you don't want to bid on) through its search query report, but there are a lot of problems with this method of negative keyword discovery.
WordStream's negative keyword tool  is a huge improvement over the search query report. First of all, rather than having to go through a long list of queries and delete each negative keyword one by one, the tool suggests negative terms and allows you to set "broad match " rules for entire groups of keywords. For example, if you sell fish tanks, fish food and related supplies, you can set a rule to designate any keywords that contain the word "recipe" as negative, even those that haven't entered your database yet. You don't have to wait until you pay for an irrelevant impression to banish "best foods tuna fish salad recipe" from your "fish food" group.
Secondly, WordStream's negative keyword tool shows you all of the search queries that your text ads are matching on. AdWords shows you some, but rolls up a number of them into a group marked "other queries." You can't see those queries or take any action on them, so you'll always be missing some negative keywords.
The negative keyword suggestion tool also gets smarter the more you use it. As WordStream learns what's important to you, it offers more intelligent suggestions for negative terms, making it even easier to use Google Adwords  and keep your AdWords ad groups maximally relevant and your ad spend trim.
Get Graded: Use AdWords Performance Grader to See How Your Campaign Measures Up
Landing Page and Ad Text Optimization
Effective use of negative keywords 
Quality Score 
This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
The AdWords Performance Grader has been designed by PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and increase your ROI. It’s an advanced in-depth analysis, and it’s absolutely free!
Try WordStream AdWords Software Free
Learn more about how managing AdWords with WordStream's keyword management solution can improve your search marketing processes and PPC performance.