Learn About Pay-Per-Click Campaign
What is pay per click advertising?
Pay-per-click advertising is a method of advertising in which advertisers pay for each ad clicked, usually via an advertising platform such as Google AdWords. Pay per click advertisers bid on specific keywords in order to have their ads appear, and is hence it can also be referred to as keyword advertising .
Pay-per-click advertising can only succeed if you’re bidding on the right keywords. PPC advertising can be extremely profitable if done correctly, but in order to succeed, you need to know which keywords will bring you the best results.
With the pay per click company  WordStream’s integrated keyword management  solutions, your keyword performance is assessed by examining each individual keyword's Quality Score, impressions, CPC, and conversions. WordStream evaluates your keywords and provides actionable recommendations to improve your pay per click performance as well as alerts to help you pause underperforming keywords. WordStream uses your existing keyword data to fuel your PPC advertising  campaigns from one easy-to-use, all-encompassing interface.
WordStream's keyword management system integrates keyword research  with AdWords pay-per-click  advertising and content authoring tools. This is a powerful combination that empowers you to make informed Web marketing  decisions and take action on your data. Data is useless unless you can act on it, and WordStream’s software gives you the opportunity to to see your data clearly and be able to make intelligent decisions in managing your pay per click advertising campaign.
WordStream’s pay per click advertising software harvests your AdWords data and provides it to you in a way that makes the action step much clearer; this data includes:
- Keywords and conversion numbers
- Information from Google AdWords  regarding bid pricing and ad performance
- Negative keyword  suggestions
WordStream's PPC Advisor software makes it easy to create clickable PPC ads and evaluate your advertisments' performance with advanced PPC analysis. WordStream’s gives you all the suggestions and online marketing tools  you need to take pay per click advertising action:
- Creating keyword groups
- Turning keyword groups into ad groups 
- Creating pay-per-click  ads
- Designating negative keywords
The pay per click advertising (PPC) software provides you with the tools and resources you need to craft pay per click ads for websites that drive traffic and conversions. PPC advertising can be easy, fast, and advantageous with WordStream's help.
Typical PPC tools  like Google’s Keyword suggestion tool  rely on global statistics and broad estimates. This gives you a mixed bag of results that may or may not be useful to you. You then have to manage this data and analyze it yourself in a spreadsheet, and make monetary decisions based on it. This is risky not only for your wallet but for the success of your business and pay for click advertising campaign.
In contrast, WordStream's pay-per-click ad management tools gather pay-per-click keyword  suggestions by analyzing your data and combing through our trillion-keyword database to find profitable keywords for your business, telling you precisely the terms you should be optimizing for or avoiding.
Using WordStream PPC software  for pay-per-click  PPC advertising means you’re able to make the best choices about which PPC ads to create and how much to bid on them, because WordStream analyzes your personal keyword data.
WordStream gives you the opportunity to improve your team’s productivity and efficiency by housing everything you need for Google pay per click advertising in one central interface. From WordStream’s integrated dashboard, you can take a number of actions that will benefit your pay per click ads. You’re able to:
- Research new keywords 
- Segment and group your keywords
- Blacklist negative keywords and keyword groups
- Monitor your AdWords advertising  results
- Create Google AdWords text ads
- Establish your minimum  and maximum bid 
- And more.
By operating from this keyword shared workspace, your employees are able to collaborate without needing to juggle a suite of assorted PPC and SEO  tools, and Google AdWords is plugged right in so you can use the service without needing to toggle to its interface every time you want to update or change something. WordStream's pay per click software gives your team a powerful dashboard from which to take the reigns of your search engine marketing  campaigns. The PPC software lets you manage your pay per click Google advertising campaigns with ease and simplicity, while prompting for adjustments and changes when needed with Savings Alerts .
Get started with turning your keyword groups into tangible pay-per-click campaign results with WordStream’s keyword management solution. Take charge of your PPC advertising:
- Try WordStream Free Today 
- Request a Live Demonstration 
- Sign up for our Search Marketing Webinar 
- Subscribe to our Newsletter 
Learn Pay-Per-Click Advertising
Want to learn more about pay per click management and analytics? Try some of our free educational tools:
- Download a free pay-per-click (PPC) advertising white paper 
- Get a free pay per click campaign analysis with our AdWords Performance Grader