Keyword search tools are supposed to help you reach potential customers by telling you how they search for what you're offering. The problem is, typical search-based keyword tools  only return the most searched keywords, which are not only highly competitive but may not even be relevant to your business.
The only way you can know for sure that you're using the right keywords for search engine optimization and pay-per-click campaigns is to base keyword research on real, accurate, deep data. And the only way to see value from those keywords is to take action on them, utilizing them in optimized search campaigns. WordStream's Keyword Research Suite goes beyond a typical keyword search tool to provide you with:
- More data
- Actionable data
- Relevant data
Read on to learn how to find your best, most relevant website keyword  search data.
The Value of Better Keyword Search Data
Publicly available keyword tools have limited value for serious search marketers. First, they provide only the most searched keywords —these are obvious and highly competitive, and everyone else has access to the same terms. (There goes your competitive edge.) Secondly, the keyword search statistics are dubious at best. You get rough estimates based on global keyword search volumes. The numbers mean little to nothing for your specific business.
WordStream's Keyword Research Suite gives you access to a huge database of more than 1 trillion search queries, so you can rest assured that your keyword data is accurate, relevant, and highly competitive.
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Continuous Keyword Research: Never Miss a Keyword Search
Aside from lacking privacy and accuracy, most keyword search tools are made for one-time or occasional, dilettantish keyword research . But to succeed in the long term, your SEO and PPC efforts should be continuous and iterative.
Because our keyword database is virtually bottomless, you can use WordStream every day to discover a continuous stream of high-value keyword opportunities  that you can put to use for SEO or in your paid search campaigns. Continuous keyword discovery  enables you to grow your database and hone your search marketing campaigns for increasing traffic and conversions. It's a far cry better than a brief, static list of commonly searched keywords.
Don't Stop There – Group and Organize Your Keyword Search Data
As your keyword database grows over time into the thousands or hundreds of thousands, you'll need a way to manage them—a better way than a messy Excel spreadsheet  that requires constant manual updating.
WordStream's keyword grouping  tools make it fast and easy to segment a huge, growing keyword database into small, manageable groups. When you decide to create a group, WordStream sorts all the relevant keywords together in a matter of seconds—manually, this task could take hours.
Instead of a cumbersome list of keyword searches, you'll have a neatly organized taxonomy that's campaign-ready and primed for success. This isn't just a nice-to-have; keyword grouping is crucial to long-term search marketing success. Segmenting keywords into tightly related, logically organized groups will benefit your SEO and PPC efforts in a number of ways:
- More user-friendly information architecture: Your keyword hierarchy suggests a navigable site organization.
- Better landing pages: Write high-quality, specific landing pages  around the keyword searches in each keyword group.
- More clickable text ads: Similarly, create relevant, compelling PPC ads  for each keyword group.
And all these improvements in design and content contribute to:
- More and better qualified traffic
- Higher click-through rate  (CTR)
- Lower cost per click  and cost per action
- Higher Quality Scores 
Try WordStream's Keyword Search Solution Today
Try our Keyword Search Tools  and start reaping the benefits of more relevant, accurate keyword search statistics.