|
|
BOSTON, MA - 06/09/09
What: WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding Pay Per Click (PPC) advertising [2] and Search Engine Optimization (SEO) [3] efforts involving large numbers of keywords, announced today that Founder and VP of Product Development Larry Kim will be presenting at the next Boston SEO, SEM & Affiliate Internet Marketing [4] Networking Group event.Kim's presentation, titled "Conducting Effective Keyword Research for SEO and PPC [5]," will focus on strategies and best practices for performing effective keyword research and management, including:
- How to expand your keyword lists to discover new keyword and negative keyword opportunities [6]
- How to personalize keyword research to the needs of your specific market niche
- How to categorize, organize and prioritize your keywords for optimal relevancy
- How effective keyword organization can improve SERPS and Quality Score [7]
- How to leverage keyword research to prioritize search marketing workflow [8] and enable collaboration
Who: Larry Kim has more than eight years experience running large-scale, paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Larry is the founder and VP of Products & Marketing for WordStream, Inc. A free trial of WordStream is available at http://www.wordstream.com/try [9].The Boston SEO, SEM & Affiliate Internet Marketing Networking Group is the third largest SEO-related Meetup group in the country, with over 400 members. The group is comprised of a mix of independent internet entrepreneurs, SEO and SEM consultants and agency employees, in-house SEOs, small business owners and others interested in online, inbound marketing [10].When: Monday, June 15, 2009, 6:30 to 8:45 p.m.Where: Robbins Library, 700 Massachusetts Avenue, Arlington, MARegister: Registation is closedAbout WordStreamWordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of website keywords [11]. WordStream's keyword software [12] provides a scalable, private, online keyword workbench -- which includes keyword research tools [13], a keyword search tool [14] and keyword suggestion tool [15] -- for conducting keyword discovery [16], keyword suggestion [17], keyword research [18], keyword grouping [19], keyword organization of meta keywords [20], search marketing workflow, and for turning research into action.WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to SEO and PPC success, which improves your AdWords campaign management [21] and cost-per-action [22]. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.