New guide to search engine marketing for universities shares best practices for higher education websites to achieve top search engine rankings
September 28, 2009 – WordStream, Inc., a provider of keyword research  and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of PPC and SEO keywords , has released its SEO Guide for College Websites.
The SEO Guide for College Websites offers colleges and universities proven strategies on how best to optimize their websites to rank better in higher education search results pages (SERPs) and attract more students though search engine marketing. The SEO Guide for College Websites is a follow-up article to the recent study done by WordStream that named the 15 Top SEO College Websites .
"The vast majority of colleges have yet to embrace SEO as an effective means of inbound marketing ," says Ken Lyons, marketing manager at WordStream. "This guide to SEO is our endeavor to help colleges and universities better understand and implement SEO techniques, such as link building , on-page optimization, etc, so they can create a powerful, organic Web presence, rank higher in the SERPs and drive qualified traffic to their websites."
The SEO Guide for College Websites is a two part series, which focuses on optimizing degree program pages primarily by employing established search engine marketing techniques.
"We chose to focus on degree pages because degree and programs of study pages are in essence a university's bread and butter," says Lyons. "Colleges are in the business of selling education, and degrees are their product. So it’s in a school’s best interest to have their degree pages ranking well in higher education-related search queries."
To read the college SEO guide, go to:
WordStream is a provider of SEO and PPC software  solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a next generation keyword generator , keyword finder  and full suite of AdWords Tools —for conducting keyword discovery, keyword expansion , keyword research, keyword grouping , search marketing workflow, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.