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WordStream's Internet and Search Marketing Glossary provides brief, informative definitions of common terms used in web marketing, including vocabulary associated with organic search engine optimization (SEO), pay-per-click (PPC) and paid search marketing or AdWords consulting [2], and related Internet marketing [3] concepts.
- cache [4]
- call to action [5]
- canonical URL [6]
- canonicalization [7]
- CAPTCHA [8]
- click fraud [9]
- click through [10]
- click-through rate (CTR) [11]
- cloaking [12]
- competitive analysis [13]
- competitive keyword research [14]
- content management system [15]
- content network [16]
- contextual advertising [17]
- conversion [18]
- Conversion Optimizer [19]
- conversion rate [20]
- conversion tracking [21]
- cost per acquisition [22]
- cost per action (CPA) [23]
- cost per click (CPC) [24]
- cost per impression [25]
- cost per lead [26]
- cost per sale [27]
- CPM [28]
- crawl depth [29]
- crawl frequency [30]
- crawler [31]
- daily budget [32]
- dayparting [33]
- deep link [34]
- Del.icio.us [35]
- delisting [36]
- Digg [37]
- display URL [38]
- DMOZ [39]
- domain [40]
- domain authority [41]
- duplicate content [42]
- dynamic keyword insertion [43]
- dynamic landing pages [44]
- e-commerce [45]
- editorial link [46]
- email [47]
- email marketing
- embedded match [48]
- entry page [49]
- exact match [50]
- exit page [51]
- expanded broad match [52]
- external link [53]
- Facebook [54]
- FAQ [55]
- feed reader [56]
- Flash [57]
- gateway page [58]
- gclid [59]
- geo-targeting [60]
- Google ads [61]
- Google AdSense [62]
- Google advertising [63]
- Google AdWords [64]
- Google Analytics [65]
- Google bombing [66]
- Google Quality Score [67]
- Google SERP [68]
- Google tool [69]
- Google Trends [70]
- gray hat SEO [71]