|
|
Ad text, or ad copy, serves as the first communication between you, the advertiser, and the potential consumer. Creating compelling AdWords ads [2] offers some very obvious benefits:
- Improved Click-Through Rate [3].
- Better Quality Score [4].
- Lower CPA (Cost-Per Action) [5].
It's crucial that in creating a pay-per-click search engine marketing campaign [6] you craft ad text that:
- Is Relevant to Your Product.
- Is Relevant to the Searcher's Intent.
- Corresponds with Your Landing Page.
WordStream's search engine marketing suite [7] provides you with a series of SEM tools that automate this integration.
[8]
WordStream's text ad generator
WordStream's ad text generator [9] tool generates textual recommendations based on the keywords within that ad's Ad Group [10]:
The above ad has had the headline and description lines propagated. Obviously this ad needs to be modified, but the key thing to note is where these initial suggestions are derived from:
The above represents the keywords present in the keyword group [11] the above ad text is tied to. You can see that WordStream has pulled popular, traffic-driving [12] keywords from the Ad Group and suggested them to those responsible for authoring ad text.
Text ad management with WordStream
WordStream's text ad tools offer two core management benefits:
- Synchronization - Synchronizing your ad text, keyword groups, and landing pages is made markedly easier when you have the actual keywords that constitute your ad group automatically included in ad text suggestions.
- Improved Landing Page Copy - Use WordStream's keyword suggestion tool [13] to inform landing page content. Featuring the above mentioned dog grooming variations prominently in your website's copy will aid that group's Quality Score, while it is more likely that searchers will convert and want to purchase your services.
WordStream provides you with a simple means of managing multiple Ad Groups containing numerous key phrases, and ensuring that the ad text, keywords, and landing page associated with your group are all closely calibrated, all contributing to better rankings in the sponsored links on Google [14].
Ensuring your text ad is relevant
For a successful PPC advertising [15] campaign, in addition to focusing on a clear, consistent message that runs from keywords to ad text to landing page, you also have to ensure that your ad text, as well as your keyword group, is highly relevant to your offer.
WordStream's AdWords Tool [16] ensures that you are provided with a highly relevant keyword list by mining your own site's log files and by tracking visits to your website through search. This ensures that your keyword research [17] and the keyword suggestions [18] that come out of it will have to do with your product.
Create better PPC ad text
You can utilize tools that will afford you the opportunity to create numerous targeted, high Quality Score, conversion-friendly ads in a very short period of time.
Take the free trial of WordStream today [19] to start creating compelling text ads that will convert for your business. If you need help with your Google AdWords campaigns, feel free to contact our AdWords Consultants [20] and benefit of a free Google AdWords Assessment [21].
[8]
Get Graded: Use AdWords Performance Grader to See How Your Campaign Measures Up
Wordstream’s AdWords Performance Grader [22] is a revolutionary new tool that helps you evaluate how your AdWords campaigns [23] are performing on several key criteria such as:
- Ad Text Opimtization
- Landing Page Optimization
- Effective use of negative keywords [24]
- Quality Score [25]
This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
The AdWords Performance Grader has been designed by PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and increase your ROI. It’s an advanced in-depth analysis, and it’s absolutely free!