Organic search, also known as natural search [1], refers to unpaid search results [2]. In contrast to paid search results (pay-per-click advertising [3]), organic search results are based on relevance, domain authority [4] and other organic factors.
Organic search, also known as natural search [1], refers to unpaid search results [2]. In contrast to paid search results (pay-per-click advertising [3]), organic search results are based on relevance, domain authority [4] and other organic factors.
Links:
[1] http://www.wordstream.com/natural-search
[2] http://www.wordstream.com/search-results
[3] http://www.wordstream.com/pay-per-click-advertising
[4] http://www.wordstream.com/domain-authority