We're offering a new free white paper for download: 4 Steps to Better Keyword Grouping . This is a focused, tactical white paper offering clear and actionable advice to help you achieve more effective and profitable keyword segmentation for search marketing.
If your keyword grouping strategy could use some polishing—or you're not even sure where to start—this white paper is a must-read. Here's an excerpt from the new paper:
If you only have time for one change to improve the overall performance and value of both your pay-per-click marketing and search engine optimization efforts, turn your attention to keyword grouping.
Far from a single, isolated process, keyword grouping represents a paradigm shift for search marketing. Better keyword grouping and organization can transform every aspect of your search campaigns, resulting in greater efficiency, more conversions and higher profits.
Effectively grouping and organizing your keywords improves your PPC and SEO strategies by enabling you to create:
More relevant, Quality Score-friendly ad groups, text ads and landing pages
A prioritized flow of web content, based on customer interest, to drive traffic and conversions
An organized, navigable information architecture favorable to users and search engines
When you segment your keywords, PPC campaigns are more successful and cost-effective from end to end, and organic SEO initiatives provide even more targeted traffic.
The benefits of keyword grouping are clear, but it can be tricky in practice. In this white paper, we’ll lead you through four basic steps to more successful keyword grouping and introduce WordStream, a unique keyword management solution that simplifies and streamlines the keyword grouping process.
Let's get started!