Click through is the act of clicking a link or a Web advertisement to complete a desired action. The number of clicks as a percentage of total ad impressions [1] or views is called click-through rate [2].
Click through is the act of clicking a link or a Web advertisement to complete a desired action. The number of clicks as a percentage of total ad impressions [1] or views is called click-through rate [2].
Links:
[1] http://www.wordstream.com/impression
[2] http://www.wordstream.com/click-through-rate