Geo-targeting or geotargeting refers to the practice of delivering different content to a website user based on his or her geographic location. Geo-targeting  can be used to target local customers through paid (PPC) or organic search.
You can apply geo-targeting to your pay per click campaign by reviewing tips and strategies included in our PPC Geo-Targeting Guide .
Location-based social networking websites such as Foursquare  or Gowalla also enable merchants to target customers depending on their locations.
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