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A Google Quality Score is a score assigned to your Google AdWords [2] ad groups, based on a calculation of a keyword’s relevance to its associated ad text, landing page and the user’s search terms. A higher Google Quality Score [3] leads to better ad placement (or ad ranking [4]) at lower costs.
Your ad groups Quality Score is a combination of the Quality Score of each keyword you target. This score changes constantly and many elements are scrutinized to calculate the Quality Score:
- The historical clickthrough rate [5]
- The relevance of the keyword within its ad group.
- The relevance of the keyword
- Your account history
- The historical CTR of the display URLs [6] in the ad group
- The quality of your landing page.
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