High-converting keywords are keywords in a PPC campaign that lead to a significantly high number of conversions. It’s important to identify which keywords result in a high conversion rate [1] for a good return on search marketing investment.
High-converting keywords are keywords in a PPC campaign that lead to a significantly high number of conversions. It’s important to identify which keywords result in a high conversion rate [1] for a good return on search marketing investment.
Links:
[1] http://www.wordstream.com/conversion-rate