Keyword Strategies are essential to developing winning search engine marketing campaigns. Your keyword strategy should involve selecting high-performing keywords that drive relevant traffic to your business. Choosing the right keywords for advertising  can make all the difference in your campaigns, determining how well your advertisements rank on Google and other search engine platforms.
The best keyword strategies rely on highly relevant keywords, which are keywords that relate closely to your business or are associated with your industry.
Once you know the keywords you want to bid on, the next step in your keyword strategy involves crafting text ads that incorporate your keywords. When visitors click on your ads in the Search Engine Results Page (SERP), you pay the amount that you've bid on the keyword. This process is known as pay-per-click  (PPC) advertising.
Finding Keywords with Keyword Marketing Research
Successful search marketing requires an intensive keyword research strategy, in which you mine your search query data or use keyword discovery tools  to compile a comprehensive list of marketing keywords.
The amount you’ll spend with your keyword bidding strategy when you advertise on Google  is determined by how competitive your keywords  are. The secret to successful keyword bidding strategies is discovering your sweet spot of less competitive (and therefore less expensive) and yet highly relevant keywords through keyword research.
The best PPC and SEO campaigns implement keyword research strategies for finding valuable long-tail keywords , as well as keyword search strategies for formulating a list of negative keywords  (words you don’t want your ad appearing for). Introducing a negative keywords strategy into your PPC campaign can greatly reduce your PPC costs.
While it’s good to have some popular keywords as part of your PPC keyword strategy, the most searched words tend to be broader and more expensive. Focusing on long-tail keywords keeps your traffic relevant and saves money.
Keyword selection and optimization strategies are largely dependent on discovering these high-value keywords, but finding these valuable, money-saving keywords manually can be extremely difficult and time consuming.
WordStream offers keyword advertising software  that can help you discover and utilize these top-notch keywords as part of your PPC and SEO keyword strategy.
Keyword Search Strategy : Using Ad Groups for Keyword Advertising
The best keyword strategy requires more than just a list of keywords—even with a list of profitable long-tail keywords, to receive your maximum return on investment, it's crucial to group your keywords effectively.
Grouping keywords  is important because sorting your keywords into a semantically and logically organized hierarchy makes creating PPC ads significantly easier. Keyword grouping allows you to write ad text that applies to multiple terms simultaneously.
Organizing your keywords brings PPC keyword marketing advantages, such as:
Lower bid costs for keywords
A higher Quality Score 
Better rankings in search engines
Improved click-through rate  (CTR)
Keyword Strategies : WordStream's Keyword Solutions Make it Easy
WordStream’s powerful Keyword Research Suite  allows you to take advantage of all that keyword marketing has to offer your business. With expertly crafted keyword tools, keyword marketing on the web becomes simple and easy. Our keyword marketing software is suggestion based, giving you control and customization. Our keyword software enables you to:
Try WordStream's Keyword Strategy Solutions Today!
Whether you're developing a keyword strategy for SEO or for PPC, WordStream has solutions  that can help you create a superior search marketing campaign.
WordStream's Keyword Strategy Research Suite  provides a collection of keyword tools that will help you develop a top-notch search marketing campaign.
Those looking to create profit-driving PPC campaigns will also benefit from WordStream’s comprehensive PPC Software , providing elite keyword tools plus additional keyword analysis and step-by-step assistance for creating and optimizing Google AdWords campaigns. Try it free today! 
Prefer to put your PPC campaign in the hands of our Google AdWords experts? Try WordStream’s PPC Express Service . We’ll discover your most profitable Google keywords, help you obtain valuable leads, gain relevant traffic, and grow your business.
Photo Attribution : Janet Galore