New social media polling data suggests Republican Scott Brown will defeat Democrat Martha Coakley in the special election to fill US Senate seat formerly held by Senator Ted Kennedy on January 19, 2010.January 14, 2010 – WordStream, Inc., a keyword research tool  and free internet marketing tools  provider, has published the latest results of its social media polling data, which indicate State Senator Scott Brown will defeat State Attorney General Martha Coakley in the Massachusetts special election on January 19, 2009, to serve in the 41st Senate seat of the United States.
Most polls for the Massachusetts US Senate show that candidates Brown and Coakley are engaged in a very tight political battle for the seat vacated by the late Senator Edward Kennedy. But the social media polling study conducted by WordStream suggests that it won’t be a tight race at all, and that Scott Brown will beat Martha Coakley handily in a landslide victory.
“Being a search marketer who specializes in researching meta keywords  and keyword marketing , I decided to launch my own investigation to see if I could find out more information about the dynamics of this US Senate race based on Internet marketing  and social media metrics,” said WordStream Founder and Vice President of Product Development Larry Kim. “The findings were staggering. The data suggests that conventional pollsters and Washington insiders have it completely wrong, and Brown is going to trounce Coakley.”
Kim’s research drew from the three major social media platforms: Facebook, Twitter and YouTube, as well as Alexa Ratings. Kim looked at the sites’ user engagement metrics to compare the Internet presence of the two candidates. Compared to Martha Coakley’s social presence, Brown’s popularity in social media is far more pervasive with:
- A 10:1 advantage over Coakley in terms of video content viewership on YouTube
- A 4:1 edge in terms of number of fans on Facebook
- More followers, more list appearances and far more buzz overall on Twitter
“The social media activity surrounding Brown clearly demonstrates the majority of social networkers favor Scott Brown over Martha Coakley,” Kim explained. “Will this popularity translate into a victory for Brown next Tuesday at the polls? Only time will tell.”
To see all the results from the WordStream Massachusetts US Senate Vote Social Media Poll, go to: http://www.wordstream.com/blog/ws/2010/01/14/ma-senate-race-poll-scott-brown-trounces-martha-coakley 
WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of long tail keywords . WordStream provides a scalable, private, online keyword workbench—which includes a keyword search tool  and an AdWords tool —to discover keywords , research keywords , group keywords, conduct search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing website keywords  management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.