Last Updated: May 22, 2015
We at WordStream, Inc. (“WordStream”) are constantly striving to provide excellent service to you while building a long-lasting relationship with you. Our goal is to provide you with a personalized online experience that provides you with the information, resources, and services that are most relevant and helpful to you. This Privacy Statement has been written to describe the conditions under which this website is being made available to you. The Privacy Statement discusses, among other things, how data obtained during your visit to this website may be collected and used. We strongly recommend that you read the Privacy Statement carefully. By using this website, you agree to be bound by the terms of this Privacy Statement. If you do not accept the terms of the Privacy Statement, you are directed to discontinue accessing or otherwise using the website or any materials obtained from it. If you are dissatisfied with the website, by all means contact us at firstname.lastname@example.org; otherwise, your only recourse is to disconnect from this site and to refrain from visiting the site in the future.
To achieve our goal in providing you with excellent services, we may need to collect information about you when you visit our websites. When you visit our sites, you may be providing WordStream with information about your visit on two levels:
Aggregated statistics collected as you browse our web sites.
Organizational and personal information you knowingly give us.
Sites Covered by this Privacy Statement
This Privacy Statement applies to all websites, domains, software, offerings, information portals, and registries (“site”, “sites” and/or “services”) maintained by WordStream.
WordStream is committed to protecting the privacy needs of children, and we encourage parents and guardians to take an active role in their children’s online activities and interests. WordStream does not intentionally collect personal information from children under the age of 13, and WordStream does not target its services to children. Only persons who are more than 18 years old or who are emancipated minors may use our services. By accessing our site and our services, you are legally acknowledging that you are over the age of 18 or an emancipated minor. Otherwise, you have no legal right to access or use the site or the services.
California Privacy and Do-Not-Track Laws
California residents who provide Personal Information in obtaining products or services for personal, family or household use are entitled to request and obtain from us, once per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. To obtain this information from us, please send us an email with “Request for California Privacy Information” as the subject of your message, and we will send you a reply e-mail containing the requested information. Not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.
Please note that WordStream does not respond to “do not track” signals or other similar mechanisms intended to allow California residents to opt-out of Internet tracking. WordStream also may track and/or disclose your online activities over time and across different websites to third parties when you use our services.
We have implemented industry-standard security safeguards designed to protect the personal information that you may provide. Access to your personal data on WordStream’s website may be password-protected, and sensitive data protected by SSL encryption when it is exchanged between your web browser and our site. We also periodically monitor our system for possible vulnerabilities and attacks, consistent with industry standards. You should be aware, however, that since the Internet is not a 100% secure environment, we cannot ensure or warrant the security of any information that you submit to the site. There’s also no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It’s your responsibility to protect the security and integrity of your account details, including your username and password. Please note that emails, instant messaging, and similar means of communication with other WordStream website users, if any, are not encrypted, so you should not communicate any confidential information through these means.
Links to Third Party Websites and Services
We may receive information when you use your account to log into a third-party site or application in order to recommend tailored content or advertising to you and to improve your user experience on our site and our services. We may provide reports containing aggregated impression information to third parties to measure Internet traffic and usage patterns.
TYPES OF INFORMATION WE COLLECT
WordStream may gather aggregate information, which refers to information your computer automatically provides to us and that cannot be tied back to you as a specific individual. Examples include referral data (the websites you visited just before and just after our site), the pages viewed, time spent at our website, and Internet Protocol (IP) addresses. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. For example, when you request a page from one of our sites, our servers log your IP address to create aggregate reports on user demographics and traffic patterns and for purposes of system administration. WordStream may share non-personally identifying information in the aggregate with third parties, such as the media, industry observers, customers, potential customers or partners.
Log Files and IP Addresses
Every time you access our site or use our services, such as by requesting or downloading a file from the website, WordStream may store data about these events and your IP address and host name in a log file. We may use this information to analyze trends, administer the website, track users’ movements, and gather broad demographic information for aggregate use or for other business purposes. When you access or leave the site by clicking on a hyperlink, we receive the URL from the site from which you last visited or the one to which you’re directed. We may receive the IP address of your computer or proxy server used to access the site, your operating system, the type of browser you used, and the type of device and/or operating system you use, your mobile device carrier or your ISP. We also may receive location data passed to us from third-party services or GPS-enabled devices that you have set up in order to customize your experience based on location information.
The site also may use web beacons and other technologies, such as pixels and ad tags, to collect non-personal information about your use of our site and the sites of selected partners, affiliates, sponsors or resellers, your use of special promotions or newsletters, and other activities. The information collected by web beacons allows us to statistically monitor how many people are using our site and the sites of selected partners, affiliates, sponsors or resellers; how many people open our emails; and for what purposes these actions are being taken. We do not share personally identifiable information obtained from web beacons with any third-party advertisers, but we may show you sponsored content from our members and affiliates. Our web beacons are not used to track your activity outside of our website or those of our sponsors. Our website may link non-personal information from web beacons to personally identifiable information without your permission.
The site may allow for the use of clickstream data collection. Clickstream analysis is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order based on mouse clicks each user makes. Clickstream analysis is useful for web activity analysis and other functions that help us to understand how you use our site. We may sell users’ clickstream data to third parties for marketing purposes.
As new technologies emerge, WordStream may be able to improve our services or provide you with new ones, which means that WordStream may create new ways to collect information on the site and our services. If we offer a new service or new features to our existing site, for example, these changes may result in our collecting new information in order to improve your user experience.
When you use a location-enabled device, we may collect and process information about your actual location, like GPS signals sent by a mobile device. We also may use various locations to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers.
Personal information is information that is associated with your name or personal identity. WordStream uses personal information to better understand your needs and interests and to provide you with better service. On some of our web pages, you may be able to request information, subscribe to mailing lists, participate in online discussions, collaborate on documents, provide feedback, submit information into registries, register for events, or apply for membership. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs, passwords, credit card or billing information, product serial numbers and control codes, and account numbers. WordStream may use personal information to provide services that support the activities of our members and their collaboration on our projects. When accessing our registered and premium content-only web pages, your personal user information may be tracked by WordStream in order to ensure authorized access.
On some pages of the site or the services, you may be able to request information, subscribe to mailing lists, participate in online discussions, collaborate on documents, provide feedback, submit information into registries, or register for events. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs, passwords, billing information, or credit card information.
Our order forms securely collect visitor’s contact information and financial information (like your credit card number and other billing information). Contact information on the order form is used for order fulfillment and may be shared with our partners or resellers if that is necessary to fulfill your request. During the purchasing process, you may be given the opportunity to sign up for future e-mailings regarding our products, services, and promotions. You may also be given the option of registering a profile with WordStream which would store your name, purchase history, and billing information to make it easier for you to shop and purchase products/services from us in the future. You may opt out of this feature at any time by changing/canceling your profile online.
Account Profile Information
Once you’ve created an account, you may choose to provide additional information on your user profile, such as descriptions of your job title, professional experience, your educational background, professional affiliations and memberships, and technical skills. This information that you voluntarily provide may be seen by other users.
HOW WE USE YOUR PERSONAL INFORMATION
Consent to Use by WordStream
WordStream may use personal information to provide services that support the activities of our organization. When accessing the sites, we may track your personal user information in order to support collaboration, ensure authorized access, and enable communication between users.
Communications from WordStream
We use the information you provide to customize your experience on our sites and our services. We may communicate with you using email or other means available to us regarding the availability of services, service-related issues, or promotional messages that we believe may be of interest to you. We may, for example, send you welcome messages, emails regarding new features or services, targeted advertisements, and other promotional information from WordStream, or our affiliates, members, and partners. You may opt out of receiving promotional messages from WordStream by following the instructions contained in the email. As long as you're a registered user, however, you can’t opt out of receiving service messages from us. WordStream may also use personal information in order to customize content on the site to you, such as news relevant to you or to your industry or to WordStream.
Sharing Information with Partners, Affiliates, and Resellers
Sharing of Information
We may monitor or record any of your telephone conversations, emails, or chats with us for quality control purposes, for purposes of training our employees, and for our own protection.
YOUR OPTIONS AND OBLIGATIONS
Rights to Access, Correct, or Delete Your Information; Closing Your Account.
You may access, modify, correct, or delete your personal information controlled by WordStream regarding your profile or close your account. You can also contact us for any account information which is not on your profile or readily accessible to you. If you close your account, your personal information may remain visible in our archives.
You should be aware that information that you’ve shared with others on our sites or that others have copied from our sites may also remain visible after you have closed your account or deleted the information from your own profile. In addition, you may not be able to access, correct, or eliminate any information about you that other users have copied or exported out of the site, because this information may not be in our organization’s control.
You must not upload or otherwise disseminate any information that may infringe on the rights of others or that may be deemed to be defamatory, injurious, violent, offensive, racist or xenophobic, or that may otherwise violate the purpose and community spirit of WordStream or its members.
From time to time WordStream (and our partners, affiliates, and resellers) may email you electronic newsletters, announcements, surveys or other information. If you prefer not to receive any or all of these communications, you may opt out by following the directions provided within the electronic newsletters and announcements. While you may opt-out of receiving promotional emails from WordStream, you may not opt out of receiving transactional emails from us relating to your account.
Questions about this Privacy Statement can be directed to email@example.com.