"As Search Engine Marketing grows as an industry, it's inevitable that new technology will evolve to fill in the gaps where current solutions fall short. Case in point is WordStream, a new search marketing tool that specifically helps raise productivity for handling, assembling and segmenting your keyword list." - Josh Dreller, Search Engine Land Columnist

Impact on Results

"Local search marketing is difficult because you not only have to deal with the same issues as national providers, you have to gain insight into the minds of the local consumer when searching for a local provider online. WordStream PPC Services has allowed our company to expand to hundreds of small, locally targeted ad groups through their keyword management software, which has boosted Quality Score, lowered overall click cost, and increased conversion rate. The data and keyword history we have collected with the tool allowed us to become the authority on how local customers behave online for our niche, which we have used to inform our SEO strategy, website design, and consulting relationships with our clients." - Rob Alfano, Manager, Internet Marketing, Marathon Data Systems - Find a local Pest Control Professional

Productivity Gains from WordStream

"WordStream's keyword management software helped us implement a strategy of discovering and grouping new keywords every day, which we've found to be critical to the success of our search engine marketing. The WordStream software suite is constantly mining our website for new keywords that searchers used to find our website. It's important to be able to find these keywords because they are so relevant to what our business does, and we know they work. Once we have the keywords, WordStream helps us organize them into highly concentrated keyword groups in a matter of seconds, so we can author more targeted Web content and PPC ads." - Jackie Spadaro, U.S. Air Ambulance

Enabling Advertisers to Take Campaigns In-House

"Before using Wordstream we had tried a few different PPC management agencies but ended up getting nowhere and were extremely frustrated. Not only were these agencies very expensive, they didn't gain the results promised and we were struggling to hit goals. We decided to try and bring the PPC campaigns in-house, but with little knowledge we knew we needed a tool to help us, so after a long search we found WordStream. The process from the start was very professional and straightforward. We were given an account manager who accessed our needs and decided we needed the JumpStart program. This allowed us to go back to basics and learn from the beginning. We are now much more knowledgeable and more involved with our PPC. Results have risen since using the Wordstream tool and going forward into 2010 I have no doubt it will go from strength to strength." - Marie Tuffy, Marketing Executive, ADR International

The Value of WordStream Support

 
"The customer support and services at WordStream have been instrumental in helping us achieve our search marketing goals. Having instant access to WordStream's customer support reps and being able to tap into their years of experience and skills turned our underperforming paid search account around. Now it's a finely-tuned machine and conversions and profits from PPC have nearly doubled." - Sat Sidhar, Simply Personnel

How WordStream Helps Agencies

"We use Wordstream on all of the PPC clients' accounts at our Boston advertising agency. It dramatically improves campaign performance and saves both time and money. The support is also phenomenal. The staff is responsive, knowledgeable and always eager to help us."

Josh Fialkoff

Director of Online Marketing

Baldwin/Clancy/Rogan Advertising

Effortless Keyword Management

"WordStream automates exactly what good PPC professionals (both agency and in-house) should be doing every day, but rarely are. Examining the specific keywords that your visitors use to find your site, and adding those keywords to your campaign, in exactly the appropriate ad groups based on categorization rules that you define ... all without any ongoing daily effort at all. It's a tool so good that I almost want to keep it a secret! However, more users will mean more development and more capability. It is a product well worth the learning curve." - Kevin Patch, Anaconda Partners

An Affordable PPC Solution

"As a small agency, we were looking for a PPC solution that would help us work more efficiently in serving our growing base of PPC clients. WordStream's flexible packages and powerful interface made for a very compelling package that didn't break the bank. And tied in with the high quality of support, it is a solution that we know will grow with our business." - Patrick Cunningham, Director of Indulge Web Design Guerney