Robert I. Adler - President and CEO

Rob Adler is WordStream's President and Chief Executive Officer. He is responsible for the company's business strategy and direction as well as day-to-day execution.

Biography

Rob is a seasoned, hands-on entrepreneurial leader with a track record of success. He recently joined WordStream as President and CEO, just weeks after the company received its Series A financing from Sigma Partners.

In 2006 he co-founded 80108 Media (now go2 Media) where he served as the company's CEO until August 2008. go2 is a leading mobile media company that provides users valuable information fine-tuned for their mobile device. Previously, Rob co-founded CCBN and served as its President from the company's inception in 1997 until its sale to Thomson Financial in March 2004. CCBN was a pioneer in enabling direct communications between public companies and the investment community over the Internet. Rob's first entrepreneurial venture, DigiTrace Care Services, Inc., (today known as SleepMed) is the leading provider of outpatient EEG and sleep disorder monitoring services in the country. The company today treats tens of thousands of patients annually and its patented technology is a standard in the medical community.

Education

Rob graduated with a Bachelor of Arts degree from Brown University and a Master of Business Administration degree from Harvard University, where he earned the distinction of being a Baker Scholar. Rob is currently an Adjunct Professor in the Arthur M. Blank Center for Entrepreneurship at Babson College. He also serves on the Jimmy Fund Visiting Committee at Dana Farber Cancer Institute.

About WordStream

WordStream provides keyword research and organization solutions for continuously optimizing and expanding PPC marketing and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for researching keywords, discovering new keywords, grouping keywords, conducting Website analytics, search marketing workflow and for turning research into action.