Internet and Search Marketing Glossary, C-G
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WordStream's Internet and Search Marketing Glossary provides brief, informative definitions of common terms used in web marketing, including vocabulary associated with organic search engine optimization (SEO), pay-per-click (PPC) and paid search marketing or AdWords consulting, and related Internet marketing concepts.
- cache
- call to action
- canonical URL
- canonicalization
- CAPTCHA
- click fraud
- click through
- click-through rate (CTR)
- cloaking
- competitive analysis
- competitive keyword research
- content management system
- content network
- contextual advertising
- conversion
- Conversion Optimizer
- conversion rate
- conversion tracking
- cost per acquisition
- cost per action (CPA)
- cost per click (CPC)
- cost per impression
- cost per lead
- cost per sale
- CPM
- crawl depth
- crawl frequency
- crawler
- daily budget
- dayparting
- deep link
- Del.icio.us
- delisting
- Digg
- display URL
- DMOZ
- domain
- domain authority
- duplicate content
- dynamic keyword insertion
- dynamic landing pages
- e-commerce
- editorial link
- email marketing
- embedded match
- entry page
- exact match
- exit page
- expanded broad match
- external link
- FAQ
- feed reader
- Flash
- gateway page
- gclid
- geo-targeting
- Google ads
- Google AdSense
- Google advertising
- Google AdWords
- Google Analytics
- Google bombing
- Google Quality Score
- Google SERP
- Google tool
- Google Trends
- gray hat SEO
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