Keyword Management for SEO: The Key to Optimized Sites that Drive Traffic & Sales

SEO keyword management is an innovative approach to discovering, analyzing, grouping and organizing large numbers of keywords for organic search engine optimization. Keyword management helps marketers prioritize, collaborate and act on keyword data to optimize business websites more efficiently and cost-effectively.

What Is Keyword Management?

You're probably familiar with the value of keyword research for SEO. Keyword management is a broader concept—essentially a set of best practices that add compounding value to basic keyword research. Keyword management for SEO entails:

• Keyword Discovery – Ongoing keyword research, creating a growing database of the real keywords that visitors (and potential customers) use to find your site via search engines.
• Keyword Analysis – Identifying which keyword opportunities are most valuable (triggering actions or conversions) and eliminating keywords that aren't relevant to your audience.
• Keyword Grouping and Organization – Grouping semantically related keywords into tightly knit keyword segments.
• Keyword Action – Prioritizing SEO tasks and authoring search-optimized Web content around the most productive and relevant keyword groups.

Benefits of Keyword Management for SEO

A keyword management solution can improve your organic search marketing efforts in a number of ways, offering:

• Competitive intelligence: Continuous keyword discovery provides you with an ever-growing database of private, personalized keywords for natural search campaigns.
• Better targeting: Keyword grouping helps you create highly relevant Web pages that speak to specific segments of your target market.
• SEO-friendly Web design: Strong keyword group structure suggests a natural, branching information architecture for an easy-to-navigate website (favored by users and search engines).
• Increased relevance to your audience: Higher click-through rates (CTR) and conversion rates.
• Improved productivity: Actionable analytics save you time and reduce lost SEO opportunities.

Why WordStream Keyword Management for SEO

Most SEO keyword tools are one-dimensional and have limited functionality. They generate lists of public keyword data—which may or may not be relevant to your business—and that's it. These tools don't help you take the next step to turn keywords into traffic-driving, lead-generating Web content.

WordStream Keyword Management for SEO isn't just a keyword tool. It's an integrated, scalable platform that helps you discover, organize and analyze a database of the keywords that are most relevant to your business, so you can build sustainable organic search campaigns that grow over time.

Keyword Management for SEO is available on a hosted basis for a low monthly fee.

Try WordStream Keyword Management for SEO – Free!

Take our SEO keyword management solution for a test drive, no strings attached—sign up for a free trial to see WordStream's keyword discovery, organization and analysis features in action.