Success with WordStream - Client Case Studies

Why choose WordStream as your search marketing solution? WordStream's customers are leveraging our keyword management technologies to help grow their businesses online by better executing PPC and SEO. In the series of case studies below, you'll see real, in-depth examples of how implementing WordStream helped companies to drive more traffic and sales for less money by providing improved productivity and increased relevance, resulting in a drastic increase in overall search marketing value. 

Case Study #1: WordStream Drives PPC Productivity and Results for Local Car, Truck & Automobile Dealer 

Sentry Auto Group set out to drive traffic to their website, increase awareness of multiple dealer locations and measure ROI more effectively. They were able to reach their goals through working with WordStream by achieving the following results:

• Increased Click Through Rate (CTR) from .32% to over 2% (where 1% is the average)
• Decreased Cost Per Click (CPC) from $1.75 to $1.10
• Increased Quality Scores from 2/10 to 7/10 on average
• Increase from 300 bidded keywords to 1,600 in one month

Click to view the case study in PDF.

Case Study #2: WordStream Solution Puts Mattress Franchise's PPC Problems to Rest

WordStream’s ability to quickly discover and organize long-tail search terms allowed the New England franchise of 1-800 Mattress to bid lower on highly relevant keywords, based on proprietary data from real prospects, versus bidding on more expensive, highly competitive keywords. The results?

• A jump in online sales leads from 12% to 22%.
• Increased return on advertising spend, from 3:1 to 10:1.
• Higher click-through rate (CTR)
  
• Reduced cost per click

Click here to view the case study in PDF.

Case Study #3: WordStream Helps Small Bakery Find Recipe for Pay-Per-Click ROI

After five years of working to improve the results of his pay-per-click (PPC) campaign, Stephen Pazyra, CEO of 1-800-Bakery, was still perplexed as to why a larger percentage of his website traffic was not converting directly into sales. As with any small business owner, ROI was the key metric. Keeping that in mind, he set out to find a better solution. Pazyra’s main goal was to increase the quality of his Web traffic, in terms of both number of conversions and the cost per conversion. With the aid of powerful keyword grouping capabilities, WordStream helped Pazyra create well-organized and close-knit ad groups, critical to long-term PPC success.

At the close of his 60-day JumpStart training, Pazyra felt confident enough to take over the reins from his account manager. However, unlike the first time he attempted to manage his campaign on his own, he was able to put his unique business knowledge to use with a proven keyword management solution and significantly improved understanding of how to execute PPC. This added up to far better results and lower costs, in a fraction of the time he was previously spending on his campaign.

After fine-tuning his keywords to include more long-tail phrases, Pazyra was able to reach his goals of more qualified visits and subsequent conversions. Despite the seasonality issues that come with supplying online baked goods, in the month of April 1-800-Bakery increased its conversion rate by 60% and reduced the cost per conversion by nearly 10%. At the same time, CTR rose by more than 25% from 1.6% in January to 2.02% in April.

Pazyra concluded, "My Google budget is the same, but I'm seeing more leads translating to sales. That is real ROI."

Click here to view the 1-800-Bakery case study in PDF.

Case Study #4: Genealogy Software Company Uses WordStream to Discover the Roots of SEM Inefficiencies 

"By associating keywords with meaningful descriptions, WordStream increased our quality score at Google.  The benefit was a net saving, ranging from 20% to 30%, on keyword bids alone.  In other words, GenoPro can now bid about 20% to 30% lower than before and keep the same position in the sponsored results, or maintain the same bid and rank higher in the results. The visitors are converting to sales and our ROI is up 30%.  Perhaps more importantly, WordStream allowed me to focus on my other tasks and feel confident that we have greatly reduced inefficiencies arising from overly-aggressive broad matching.  I couldn’t believe how easy it was to manage our SEM campaigns with WordStream.  I’d say that I now spend only a couple hours per week managing our account—it’s amazing how much more time I have!"

Click to view the PDF version of the GenoPro case study.

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