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SEM Questions

Everything You Want to Know About Quality Score & Landing Pages

We recently ran a joint webinar with landing page specialists Unbounce called “How to Use Killer Landing Pages to Get Better PPC Results” (you can view the slides from that webinar here). We didn’t have time to answer all the great follow-up questions from attendees, so we’re answering them here on the blog. Special thanks to Tom Demers of Measured SEM for his help with answering these questions.

Poll: Do You Use Facebook Advertising?

Yesterday the news broke that General Motors (GM) is pulling its Facebook campaign, to the tune of $10 million, claiming the ads don't work. As Pamela Parker at Marketing Land said, "It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week." According to the Guardian, this move, coming "days before stock market sale" is "seen as an embarrassment by analysts."

Do Low-Volume Keywords Always Have Low Quality Scores?

Yesterday, one of our resident AdWords experts, Andy Stefano, led a webinar called "Five Myths About Quality Score." He received the following question from one of the attendees. Below you'll find Andy's answer.
Is it possible that some businesses inherently get a low keyword Quality Score because they are in low-volume industries? For example, we are in the horse topical treatment industry – that will never get as much interest as, say, the golf or football industry. – Jane
Here's Andy's response: 
Hi Jane, 

Quality Score FAQ: Frequently Asked Questions About Quality Score

Below you'll find answers to some common and not-so-common questions about Quality Score, courtesy of our in-house PPC experts. Have a question that's not answered here? Leave it in the comments and we'll respond!Is there a way to check our AdWords Quality Score? Where do I find my Quality Score?Yes, you can view your Quality Score in AdWords right now.

When looking for a search marketing job, do you assess the employer’s website?

Richard Kraneis (@rkraneis) is a good friend of WordStream, a frequent reader of and commenter on our Internet Marketing Blog and runs a site offering online GED services. Like many, Richard is curious about learning the ropes of search engine marketing (SEM). His questions about SEM are always well-thought out and intriguing and often result in some great dialogue.

What are Online Marketing Best Practices for December and January?

Richard Kraneis (@rkraneis) is a good friend of WordStream, a frequent reader of and commenter on our Internet Marketing Blog and runs a site offering GED online services. Like many, Richard is curious about learning the ropes of search engine marketing (SEM). His questions about SEM are always well-thought out and intriguing and often result in some really great dialogue.