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Keyword Source Tagging Tutorial

Tagging your keyword data sources is a convenient way to filter your keyword data within WordStream. This is just one of the ways you can manipulate your keyword data to help you develop strategies for your PPC/SEO campaigns.

Assigning keyword source labels in WordStream allows you to:
  • View your site’s performance against estimated visit counts
  • Develop PPC and SEO optimization strategies
  • Identify new website content opportunities

Feel free to skip ahead:

  • Keyword Tool Estimates (Estimated)—projected visit counts based keyword suggestion tool output
  • Paid Search (Paid)—paid search visits to your site based on report data you import, and also dynamically pulled in via keyword streams (WordStream Tracker and Google Analytics integration)
  • Organic Search (Organic)—organic search visits to your site based on report data you import, and also dynamically pulled in via keyword streams (WordStream Tracker and Google Analytics integration)
Automatic vs. Manual Tagging: You only need to assign keyword source labels to keyword data you import manually. Keyword source labels will be automatically applied to keyword data dynamically pulled into WordStream via the WordStream Tracker and the Google Analytics integration integration. However, be sure to monitor your Paid Search keyword sources to ensure the data is being collected. For more information see the Troubleshooting Paid Search Tagging Issues section of this tutorial.

Accessing the Keyword Source Tagging Feature

To access this feature click “Import Keywords” from within the Keywords tab. This will launch the Import Keywords Wizard, which is where you can manually tag keyword sources.
 
You can manually assign traffic source labels via the Keywords tab. 

Assigning Keyword Source Labels to Imported Keyword Data

Keyword source labels will be automatically applied if you use any of the following methods to import keyword data:
  • WordStream Tracker—the keyword data will automatically be tagged as either “Paid Search” or Organic Search” (depending on its origin)
  • Google Analytics integration—the keyword data will automatically be tagged as either “Paid Search” or “Organic Search” (depending on its origin)
  • Keyword Suggestion Tool—the keyword data source will be automatically set to “Keyword Tool Estimates” in the Import Keywords Wizard
Keyword source labels need to be manually applied if you use either of the following methods to import keyword data:
  • Copy/Paste Keywords into a Text Block
  • Load Keywords from a Text File
To manually tag imported keyword data:
  • Click “Import”
  • Select your desired import method (“Copy/Paste Keywords into a Text Block” or “Load Keywords from a Text File”)
  • Import and review your keyword data following the instructions on the screen
  • When you are satisfied with your list, use the drop-down menu in the bottom left-hand corner to select the source (“Import as…”) 
You can easily assign traffic source labels via the Keywords tab. 
  • Click “Add These Keywords” to complete the process

Filtering by Keyword Source

To get the most out of your WordStream account you’ll want to analyze your keyword data to identify areas for improvement, as well as new opportunities.
To perform keyword source analysis, navigate to the Keywords tab. The filter is in the upper right-hand corner of the window.
 
WordStream allows you to filter your keyword data by traffic source.
 

Troubleshooting Paid Search Tagging Issues

Although WordStream's integration with Google AdWords and Analytics is seamless, there is still a possibility you could be missing your Paid Search keyword data in WordStream. It could be because:
  • You do not have "auto-tagging" enabled within your Google AdWords account. To remedy this, sign-in to your AdWords account, click on the campaign you want to edit, then navigate to My Account > Account Preferences > Tracking > Edit to make changes to your settings.

Google AdWords Auto-tagging

For more information about auto-tagging, visit the Google AdWords support center.

  • You do not have UTM tracking parameters set on your destination URLs. To remedy this, you need to manually add UTM parameters to your URLs. Instructions for this can be found in the Google AdWords support center.

For more information about tracking parameters and WordStream, read the tutorial on setting up keyword-level destination URLs with WordStream. 

Advanced Features

Deleting a keyword source (Nuking)
You can “Nuke” any of your keyword sources (Estimated/Paid/Organic) from within the Settings tab. This is helpful if your original report or data stream contained inaccurate or insufficient data.
 
To delete a keyword source:
  • Navigate to the Settings tab
  • Click “WordStream Settings”
  • Use the “Nuke All Keyword Visit Counts From” drop-down menu to select the traffic source you want to delete.
  • Click “Apply”
Nuking Keyword Sources: This not only removes the label, but removes the entire keyword set from WordStream. This is an advanced WordStream system feature. Please contact us so we can facilitate this process. 

If you need to remove a traffic source from WordStream you can nuke it.

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