WordStream Search Marketing Webinars

Upcoming Live Webinars

October 2014

Check back soon for more WordStream live webinars!

Past Webinars

October 2014

7 Shocking Things You Didn't Know You Could Do In AdWords

In this webinar, WordStream founder & CTO, Larry Kim shares 7 shocking new AdWords features released this year that you probably don't know about, but will use right now.

Don't miss out on this webinar. Get a leg up on the competition and ensure you're using AdWords to its fullest potential.

9 Lead Generation Tactics from 2 Fast-Growing Startups

In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim will reveal the secrets and tactics behind their almost unbelievable success. You'll learn:

  • 3 lessons learned from processing over 4 MILLION opt-ins per month
  • 3 ways to exponentially increase conversions with paid search advertising
  • The 3 most important landing page elements to test

September 2014

Voice of Customer: The Secret Weapon for Great Landing Page Copy

In this live webinar (brought to the "big screen" from our most popular PDF guide which generated 1,000+ downloads) "Voice of Customer: The Secret Weapon for Great Landing Page Copy", you'll learn various ways to improve landing page copy to ensure messages are on point and customer-focused. You'll also learn:

  • How to close the gap between your target audience and your messaging
  • Common pitfalls of existing copywriting tactics
  • And tons more!

Keyword Strategies for Everyone From PPC Power Users

Watch the on-demand recording of our roundtable discussion with three PPC power users, answering questions about everything from keyword basics to advanced tactics and revolutionary hacks. You'll learn:

  • A simplified approach to PPC keyword strategy
  • Hacks to work around the recent death of exact and phrase match
  • How to prioritize keywords with WordStream's secret formula
  • Unorthodox uses of Google's keyword planner and competitive intelligence tools

August 2014

Beating AdWords Bidding

In this on demand webinar, we'll share actionable advice to help you conquer AdWords bidding! You'll learn:

  • How to crush your AdWords competition & save money
  • When you should bid up or down
  • Sign & signals used to adjust your bids

How Savvy PPC Advertisers Generate High-Quality Phone Call Leads

In this free webinar join WordStream and Marchex to learn how to:

  • Unlock the full value of PPC by tracking phone call leads and conversions
  • Attribute phone call conversions down to the exact keyword
  • Reduce the number of spam and accidental calls freeing up PPC budget
  • Edge out your competitors' ads on mobile to boost your conversion rate

The Top 5 Remarketing Hacks of All Time

In this free, quick 27 minute on demand webinar, WordStream Founder & CTO Larry Kim shares 5 Remarkable Remarketing Tips that will give your Paid Search Campaigns an edge you never thought possible.:

July 2014

The 20-Minute PPC Work Week

Want to make a big impact to your Paid Search Campaigns, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how!

A Growth Hacker's Guide to Search Engine Marketing

In this free webinar covering a growth hacker's approach to paid search:

  • Learn what growth hacking actually is (and what it isn't) from the guy who coined the term—Qualaroo CEO Sean Ellis.
  • See WordStream Founder & CTO Larry Kim demonstrate how to apply the philosophy to search marketing and find new wins in your campaigns.
  • Go beyond PPC best practices with 10 innovative growth-hacking principals you can apply immediately to take your search marketing to the next level.

New Google Quality Score Info – What You Need to Know

Google's precise formula for calculating Quality Score is famously mysterious. With Google's recent announcement about changes to Quality Score raising more questions than answers, how can you stay on top and know where to make improvements?

In this free webinar, WordStream founder and paid search veteran Larry Kim reveals some incredible tricks to truly understand Quality Score and its considerable impact on the rest of your AdWords account.

Everything You Need to Know About Keywords for Search Engine Success

In this webinar, WordStream Founder & CTO Larry Kim and Distilled Co-Founder Will Critchlow reveal their proven keyword strategy that drives unreal, consistent business growth month after month. You'll learn:

  • WordStream's unbelievably successful (but totally repeatable) keyword strategy for SEO, paid search, and content marketing
  • Distilled's tips for scouring the millions of potential keywords to find the exact words and phrases for your niche

June 2014

The Greatest & Most Complete Intro to Mobile PPC EVER

Here's your chance to become a Mobile PPC pro in no time! WordStream Founder and CTO Larry Kim shares his 10+ years of PPC experience in just 40 minutes, teaching you his Ultimate Introduction to Mobile PPC Advertising.

Honey, I Shrunk My Wasted Spend

The kids are OK, but how is your AdWords account doing? Sadly, most AdWords advertisers' accounts are not optimized to their full potential, and simple missteps like choosing the wrong keywords or writing boring ad copy can ruin account performance and cost you literally thousands of dollars.

In our next free webinar, we'll share 5 actionable tips to shrink your PPC wasted spend. Get REAL examples that you can walk away from the webinar and start saving money today!

May 2014

The "Happy Juice" Principle: Marketing that Captures & Converts

Want to DOUBLE your sales ready leads? Then you've got to cut through the clutter and capture your audience's attention! Combine that personal approach to messaging with intent based A/B testing and you're working with The Happy Juice Principle!

In our next free webinar, Google AdWords Expert, Perry Marshall and WordStream's Director of Marketing will share exactly what the happy juice principle is and provide 4 examples of how WordStream has applied the principle to PPC, Email, Blogging and Webinars to deliver more than 70% growth in sales ready leads.

Quality Score Is King: Triple PPC Traffic & 2X Your ROI

"Help! I raised my AdWords bids and got LESS traffic!" Sound familiar? Thousands of advertisers every day rely on increasing bids in hopes to drive more exposure for their paid search campaigns. If this is you, STOP…we have a better approach that could potentially triple your PPC traffic and double your return on spend. It all starts with Quality Score.

In this free live webinar, WordStream's Director of Paid Search Marketing Rich Griffin and Technical Support Engineer Andy Stefano team up to share their insights on the secret hacks behind AdWords Quality Score and Bid Management.

Oops! I Ruined My AdWords Account

What's easy as pie and not nearly as delightful?! Ruining your AdWords account. It's true – simple missteps like choosing the wrong keywords and writing boring ad copy can ruin account performance and cost you literally thousands of dollars. Oops!

In this free webinar, we'll walk you through the most common AdWords pitfalls, and reveal the stunning truth about what's really dragging down your account performance.

April 2014

What's The REAL Cost of AdWords?

In this free webinar, WordStream's expert Paid Search Strategy team Managers walk you through the most common PPC pitfalls, and reveal the shocking truth about the resources you're sinking into AdWords.

The Greatest Intro to PPC Ever!

In this free webinar, WordStream Founder and CTO Larry Kim shares his 10+ years of PPC experience ;teaching you the Ultimate Introduction to Pay-Per-Click (PPC) Advertising!

PPC Impossible: 1 Person, 1 Month, 1200% Account Improvement

Watch this free webinar, PPC Impossible: 1 person, 1 Month, 1200% Account Improvement, to learn exactly how one person made some astounding improvments to their AdWords account in only 30 days. Improvements included:
  • Impression-weighted average Quality Score increased by 50%
  • Average CTR went from .26% to 6.32% (24 times higher)!
  • Account activity score climbed from 39% to 72%

March 2014

WordStream & Hanapin Marketing Present: Tips to Tidy Up Your PPC Clutter

In this free webinar, WordStream's Customer Success Specialist Lisa Wilkinson partners with Hanapin Marketing's Associate Director of Paid Search Hayley Cummings to share actionable tips to tidy up your PPC account clutter. This webinar is loaded with take-away examples to help you optimize your account and increase PPC performance. You'll learn::
  • Areas to do "spring cleaning"
  • How to quickly identify what's dragging down your account performance
  • Money-saving tips to optimize keywords and eliminate wasted spend

WordStream Presents: Unbelievable Discoveries to 3X Your Conversion Rate!

In this free webinar, WordStream's Founder & CTO Larry Kim will share unbelievable findings from his analysis of thousands of customers and billions of dollars in ad spend, and reveal strategies guaranteed to triple your conversion rate. You'll learn:
  • Features of top converting PPC campaigns and how to replicate them
  • Conversion rate benchmarks for the 10 biggest industries
  • Precise impact of Quality Score on Cost Per Action
  • Insane conversion rate experiments to send your conversions sky-high!

February 2014

WordStream and KISSmetrics Present: 7 Mind Blowing Tricks to Revamp Your Landing Pages for PPC

In this webinar, WordStream's Customer Success Manager Caleb Hutchings teams up with KISSmetrics Co-Founder Neil Patel to share 7 mind blowing tricks, loaded with examples, to help you optimize your landing pages & boost conversion rates. You'll learn:
  • How to drive more traffic to your landing pages
  • How to track & measure the performance of your landing pages
  • Tips for writing more convincing headlines
  • How to use color and directional cues to get your visitors to convert
  • And so much more!

January 2014

WordStream and Bing Present: 10 Burning Bing Ads Questions: What You Need to Know Now!

Advertising on Bing can be confusing. That's why in this free webinar, WordStream Founder and CTO Larry Kim will partner with Bing Sr. Evangelist John Gagnon to answer the top 10 burning Bing Ads questions. You'll learn:
  • What are the differences between Bing and AdWords?
  • What are some common mistakes people make in Bing Ads?
  • At what point should I set up a Bing account?
  • How do I optimize bids and match types for volume vs. Google
  • And so much more!

WordStream Presents: Totally Insane Techniques Guaranteed to 3X Your CTR

Creating compelling ads that urge the reader to click is absolutely crucial to the success of your AdWords and Bing pay-per-click campaigns.

In this free webinar, WordStream's Founder & CTO Larry Kim shares ground-breaking research on 10,000+ PPC ads and divulge techniques guaranteed to triple your Click-Thru Rate. You'll learn:

  • Features of top-performing ads and how to follow suit
  • Precise impact of CTR on Quality Score, CPC, & CPA
  • Pitfalls of conventional A/B ad testing: you'll be shocked!
  • Insane ad testing techniques to send your CTR soaring!

November 2013

WordStream Presents: The Top 10 AdWords Features of 2013

Keeping up with all the changes in AdWords is practically a full-time job. By our estimates, Google has announced over a thousand new AdWords features and enhancements in the last year alone. That's almost 20 new features or changes every week!

Don't worry – we've got your back! In this webinar, we'll cover the Top 10 AdWords Features of 2013 – just the most valuable and important updates that you need to know about, including:

  • Key changes to AdWords ranking algorithms
  • New and retired tools
  • New AdWords metrics and why they matter
  • Some hidden changes that you probably missed!s

WordStream and Hanapin Marketing Present: 8 Ways to Boost Your Holiday Sales and One Up the Competition

In this free webinar, 8 Ways to Boost Your Holiday Sales and One Up the Competition (presented by WordStream and Hanapin Marketing), you'll learn tips and tricks to get your AdWords account ready for the holiday rush, including how to:
  • Build a campaign based on holiday-themed searches
  • Leverage Product Listing Ads for e-commerce
  • Use promotions and coupon codes in your holiday ads
  • Optimize landing pages for holiday promotions

October 2013

WordStream Presents: Hacking AdWords: The Secrets to Quality Score

In this webinar, WordStream founder and paid search veteran Larry Kim reveals the secrets to hacking AdWords Quality Score. You'll learn:
  • Why you should care about Quality Score in AdWords
  • How AdWords Quality Score is actually calculated
  • Case Study: How one advertiser got an average Quality score of 8.8/10!
  • What does it all mean? And what you should be doing now!

September 2013

WordStream and Hanapin Marketing Present: PPC Grader Clinic: Are You Acing or Failing?

Optimizing PPC accounts can be tricky, which is why WordStream and Hanapin Marketing hosted a PPC Grader Clinic to show you:
  • An inside look at live PPC account assessments
  • A glimpse at the differences between a healthy and sick account
  • Must-have tips for your own accounts!

August 2013

WordStream Presents: Tricks to Get the Click - Actionable Tips for Creating Better PPC Text Ads

In this webinar, WordStream's PPC Customer Success Strategists Caleb Hutchings and Zina Kayyali share actionable tips for creating better PPC text ads. You'll learn:
  • A top level overview of click-through rate and why it's so important
  • How to optimize your ad text: Where to start? What actions should you take to make improvements?
  • Common mistakes people make when setting up their ads: you'll be shocked!
  • Real world examples and actionable tips to test on your campaigns

WordStream Presents: Mastering Quality Score – The Key to AdWords ROI

Now is the time to Master Quality Score! In this WordStream webinar, AdWords Certified Experts Erin Sagin and Elliott Reid show you:
  • The 3 major factors that determine your QS
  • How Quality Score affects your cost, ad rank and more
  • Killer tactics to improve your Quality Scores
  • How Enhanced Campaigns change the QS landscape

July 2013

WordStream and Hanapin Marketing Present: Are You Spending Your PPC Budget Wisely?

In webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright share best practices and creative tips for budget management, including:
  • How to analyze and visualize your Search Performance Funnel
  • The key metrics that reveal your account health, such as average Quality Score
  • How to track top metrics using WordStream's reporting short-cut

June 2013

WordStream Presents: PPC Health Check: Knowing & Showing Your Account Vital Signs

In this webinar, WordStream founder Larry Kim shares 7 Vital Signs Every PPC Manager Should Know About Their Account(s). You'll learn:
  • How to analyze and visualize your Search Performance Funnel
  • The key metrics that reveal your account health, such as average Quality Score
  • How to track top metrics using WordStream's reporting short-cut

April 2013

WordStream and Google Present: Enhanced Campaigns: 4 Use Cases for SMB Advertisers

In this webinar, WordStream's Founder and CTO Larry Kim will be joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel will discuss the specific features, value, and performance reporting available using four distinct use cases and examples. You'll learn:
  • New Offer Extensions
  • Mobile App Promotions
  • Day parting & Location Targeting
  • Mobile Sitelinks & Mobile Ad Formats

WordStream and Hosted Numbers Present: Closing The Loop On Mobile Search Marketing

In this webinar, Closing The Loop On Mobile Search Marketing, WordStream Founder and CTO Larry Kim joins Hosted Numbers' Marketing Manager Nikki Lee to explain the how's and why's of mobile search marketing right now. You'll learn:
  • New Offer Extensions
  • Mobile App Promotions
  • Day parting & Location Targeting
  • Mobile Sitelinks & Mobile Ad Formats

WordStream Presents: The 20-Minute PPC Work Week

Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week —we'll show you how! In this webinar, WordStream's Search Strategy Team Managers Chad Larson and Tim Warner show you:
  • 5 guidelines for achieving success in Google AdWords
  • How to make an impact on your PPC campaigns in less than half an hour per week!
  • Some common problems we see in PPC accounts – you'll be shocked!

March 2013

WordStream Presents: Enhanced Campaigns: How to Make Them Work for You

In this webinar, WordStream's Founder and CTO Larry Kim and Co-author of The Ultimate Guide to Google AdWords, Bryan Todd show you how to make the most of Enhanced Campaigns, including:
  • How to migrate your existing campaigns to the new format
  • How to enable mobile advertising, location targeting and other new options
  • How bidding works in Enhanced Campaigns, and more!

WordStream and Hanapin Marketing Present: Live PPC Optimization Clinic

In this PPC Optimization Clinic, experts from WordStream and Hanapin Marketing show you:
  • An inside look at live PPC account assessments
  • The differences between a healthy PPC account and an ailing one
  • Must-have tips for your own accounts

February 2013

WordStream and Google Present: The Google Display Network: How, When & Why to Use It

In this webinar, The Google Display Network: How, When & Why to Use It, WordStream Founder Larry Kim, Strategic Partner Manager Sher Khan, and Account Strategist Hruthika Charan of Google show you:
  • Why the Google Display Network is so powerful for SMBs
  • What part of your marketing funnel you should target with Google Display
  • How to make the most of remarketing and other display formats and options

January 2013

WordStream and Hanapin Marketing Present: 10 Ways to Outsmart Your PPC Competition in 2013

Do you have what it takes to beat your PPC competitors? We'll give you 10 different ways to outperform your competion, ranging from:

  • Using an Ad Testing Matrix
  • Code you way through AdWords Scripts and Excel Macros
  • Utilize third-party retargetting

 
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