Past Webinars  

January 2012- WordStream & Google Present: 3 Paths to PPC Profitability for Small Businesses

With the right tools and processes, small businesses can succeed at PPC. Together with insight from Howard Tung, Strategic Partner Manager - Google Channel Sales, WordStream Founder Larry Kim will show you how to make PPC work for your business.

In this webinar, we explore three successful models for managing PPC. You'll:

• Learn how to evaluate your potential gains from PPC, including Google AdWords

• Discover three models for managing and executing a PPC program

• Identify the right path for your business

September/October 2011- WordStream & Acquisio present: The 8 PPC Metrics That Matter

As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance. Information is good, but information overload is paralyzing, so it's important to focus on the metrics that provide the most insight into your performance.

We believe that there are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns.In this webinar you'll learn:

• 8 key PPC metrics, including Quality Score, wasted spend and impression share

• Why these metrics are so important for campaign analysis

• How to quickly find out how your own campaigns are performing

August 2011 - Cutting Costs With Negative Keywords

Did you know you can save at least 10-30% on your AdWords spend by adding negative keywords?

The problem is it's not easy to find them. Keyword research is challenging enough on its own, but figuring out which of your keywords are underperforming and unprofitable is an ongoing struggle. And you need to keep adding negative keywords over time, or your costs will rise while your ROI sinks. View this recorded webinar to learn:

• How to find the keywords that are costing you money
• How to implement negative keywords in AdWords
• How to make the whole process quick, easy and ongoing

​You can learn more about negative keywords by downloading our free Negative Keywords Ebook. Also check out our complete collection of other free downloadable AdWords ebooks.

July 2011 - Practical Solutions for Optimizing Quality Score

You understand what Quality Score is and how it can help you lower your costs and get better results from PPC – but now what? How do you actually implement Quality Score best practices in your AdWords account? View this recorded webinar to learn how to diagnose and solve your Quality Score problems including

• How to troubleshoot low Quality Scores
• How to split ad groups, find more targeted keywords, write better ad text and other optimizations that raise Quality Score

May 2011 - Understanding and Improving Quality Scores

View this webinar to gain a better understanding of:

• Why you should care about AdWords Quality Score
• How AdWords Quality Score is calculated
• The keys to improving Quality Score
• Myths and misconceptions about Quality Score

April 2011 - Winning the Keyword Research Game

In this webinar, Larry Kim revealed his three-step process for conducting keyword research for SEO and PPC.  Watch the recording to learn:

• How to dominate a search category for your brand
• Why keyword niches are more important than single keywords
• How to apply your keyword research in on-page SEO