Search Engine Marketing White Papers

We offer search engine marketing white papers that provide critical business information and technical insight into the key challenges facing the SEO and SEM industry, and the solutions and key innovations required to overcome them.

10 Ways Keyword Management Improves Search Marketing

Learn ten benefits of implementing keyword management best practices, turning your keywords into qualified traffic, leads, and sales, in this in-depth white paper, which discusses:

Keyword Discovery
Keyword Grouping and Organization
Ways to Structure Campaigns for Maximum Reach and High ROI

4 Steps to Better Keyword Grouping

If you only have time for one change to improve the overall performance and value of both your pay-per-click marketing and search engine optimization efforts, turn your attention to keyword grouping. Better keyword grouping and organization can transform every aspect of your search campaigns, resulting in greater efficiency, more conversions and higher profits.

Pay-Per-Click Search Engine Marketing Best Practices

Proven methodology, workflow, and tools for maximizing return on investment and simplifying the management of PPC marketing campaigns.

SEO Best Practices: Generate More & Better Targeted Organic Search Traffic

This guide outlines how you can leverage keyword data to turbo-charge your site's content to generate the most search traffic possible. Learn how to structure your pages, how to build your site navigation, and how to determine which content will be the most profitable in this comprehensive free white paper.

Additional Search Engine Marketing Resources

In addition to informative white papers, WordStream also offers a series of resources to help you get the most out of your search marketing campaigns: