WordStream 101 - Part 1

Tutorial 1 - Intro to Paid Search

This video will cover the basics of paid search to give you a good foundation to continue learning. Here is what is covered in this video:

  • How PPC Works

  • Search Queries vs. Keywords

  • How Ad Rank Works

  • Keyword Match Tyoes

  • Negative Match Types

  • Search vs. Display

NOTE: Some of this content may be outdated due to either WordStream and/or Google updates


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