WordStream 101 - Part 2

Tutorial 2 - Account Building Basics & Best Practices

This video will take you through the basics of account creation of how to create and research campaigns, ad groups, keywords, negative keywords and ads using best practices.

  • Factors to Consider

  • Work Flow

  • Syncing AdWords with WordStream

  • Campaign Settings

  • Account Structure

  • Keyword Research

  • Text Ad Basics and Best Practices

  • Bidding Tips and Techniques

  • Launching Campaign

NOTE: Some of this content may be outdated due to either WordStream and/or Google updates


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