WordStream PPC Advisor: Pay-Per-Click Marketing Management Software

WordStream PPC Advisor is a powerful, innovative platform for creating and managing high-performance pay-per-click campaigns. WordStream helps search marketers expand and improve their keyword universe to build optimized pay-per-click campaigns more efficiently and cost-effectively. Our latest release includes new Pause Keyword Alerts that help marketers find the hidden keywords that are hurting performance and ROI. Learn more about the new release.

NEW! Save time and money with weekly alerts that tell you when and how to stop wasteful spend
Build fine-tuned campaigns from scratch with smart AdWords tools
Improve Quality Scores to drive more traffic without raising bids
Leverage over 1 trillion unique search queries

What’s Included

Keyword Discovery Tools
Full AdWords Integration
Quality Score Management Tools
Actionable PPC Alerts
Ongoing Product Support

Testimonials

Dramatically improves campaign performance and saves both time and money. The support is also phenomenal.

Josh Fialkoff, Baldwin/Clancy/Rogan

Case Studies

What Is WordStream PPC Advisor?

PPC management with WordStream is an innovative approach to discovering, analyzing, grouping and organizing large numbers of keywords in order to build more effective and better optimized pay-per-click campaigns.

PPC management with WordStream entails:

Keyword Discovery – Continuous keyword research to build a database of the PPC keywords people use to find your website.
Keyword Analysis – Identifying which keyword opportunities are most profitable (triggering actions or conversions) and setting negative filters for keywords that aren't relevant.
Keyword Grouping and Organization – Segmenting like keywords into close-knit ad groups based on relevance.
Keyword Action – Prioritizing these keyword tasks and taking action by authoring content (PPC text ads and landing pages) around the most productive and relevant keyword groups.

See the platform in action:

Benefits of WordStream PPC Advisor

What can WordStream do for your pay-per-click advertising efforts? Quite a bit:

Competitive intelligence: An ever-growing repository of private, highly relevant keywords to use in PPC campaigns.
Better targeting: Keyword groups help you create more search-specific ads and more relevant landing pages.
Strong campaign structure: Higher click-through rates (CTR) and Quality Scores lower your bid spend while improving ad placement.
Increased relevance to your audience: Not just more clicks, but better conversion rates.
Improved productivity: Actionable analytics save time and reduce lost opportunities.

New: Pause Keyword Alerts

The latest addition to our innovative AlertStream notification system, Pause Keyword Alerts use sophisticated statistical analysis to find the hidden keywords that are hurting your overall account performance and ROI. You'll get weekly alerts that tell you exactly which keywords (terms that have low Quality Scores and conversion rates and high costs per click) to pause so they stop dragging your performance down.

Savings Alerts

This feature is a game-changer for PPC management software: Savings Alerts not only tell you when something is going wrong in your campaigns, they tell you exactly how to fix it. When you sign into your WordStream dashboard, you'll get a list of alerts for the top 10 actions you can take immediately to reduce costs and improve ROI.

Savings Alerts empower you to:

Get your work done faster – Don't waste time checking every ad group and campaign; immediately see where you're losing money and take action.
Cut out wasteful spending – See just how much you'll be saving by adding new negative keywords.
Prioritize your work – Take the actions that will have the most ROI impact first.

More powerful alerts to guide your workflow and make your job easier are on the way!

AdWords Campaign Management Suite

Our AdWords tools, the Campaign Builder and the Ad Group Builder, make a huge difference in how quickly and easily advertisers can set up new PPC campaigns:

The Campaign Builder – The Campaign Builder walks you through a simple, five-step process to build a new AdWords campaign from scratch, helping you maximize relevance from Day 1.

The Ad Group Builder – The Ad Group Builder identifies key opportunities in your vertical, suggesting profitable new niches to target.

Expand Your Campaigns with More and Better Keyword Research Tools

In addition to these new AdWords wizards, we've consolidated all our keyword research and campaign management tools into one tab within WordStream PPC Advisor. The new Tools tab also includes more ways to find keywords for your campaigns. Along with our traditional keyword suggestion tool, you can spy on competitor keywords, find related terms, group a keyword list into segments, and find negative keywords that are eating into your profits.

The new, improved WordStream PPC Advisor offers many benefits:

Faster, easier campaign creation – Advertisers can grow into new areas – and agencies can take on new clients – without a big outlay of time and effort.
No prerequisites – Leverage our trillion-keyword database to build relevant, profit-driving campaigns even if you're starting from nothing. You can also leverage real search queries from search query reports for personalized, data-driven campaigns.
Steady campaign expansion – Use our treasure trove of keyword research tools to get new keyword suggestions, competitive keywords and related keywords to grow and improve your campaigns, or group keywords from your analytics or an older list. You can even get negative keyword suggestions.
Increased profitability – WordStream identifies negative keyword candidates that are wasting your budget, and splits ad groups down into tighter, more relevant groupings when necessary. The software automates the more difficult, time-consuming parts of campaign optimization – so there's no reason to put it off and eat needless costs!

Google offers plenty of tools that help you spend more money – but WordStream's toolset helps you save money – and make more of it!