February 16, 2010 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, announced today that it is launching a new affiliate marketing program.
The WordStream Affiliate Program is designed to reward website owners who promote WordStream software products. The company’s award-winning suite of custom PPC and SEO tools make it easy for search marketers to research, group and analyze keywords for greater relevancy and productivity, leading to enhanced search marketing performance.
Accolades for WordStream from prominent search marketing publications include:
“WordStream is a must-have keyword management tool for PPC marketers.” Ann Smarty - Search Engine Journal
“WordStream is a SEM tool that specifically helps raise productivity for handling, assembling and segmenting your keyword list.” Josh Dreller - Search Engine Land
“Comparing any of the already existing keyword management software to WordStream is like comparing a paper airplane with a supersonic fighter bomber.” Mihaela Lica - Everything PR
WordStream's affiliate marketing program is easy to join. Website owners can become members with no cost or obligation. By joining the program, individuals can earn a generous income of:
To assist with the promotion of its products, WordStream provides affiliates with a host of custom marketing collateral, including banner advertisements, email copy, product brochures, case studies and designated landing pages. Additionally, all affiliates will receive links to add to their websites, which track referrals on all leads and sales for a period of 90 days.
About WordStream
WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a keyword analyzer tool—to discover meta keywords, research keywords, group and find keywords, conduct search marketing workflow and marketing analytics, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
Check out WordStream's Suite of Free Marketing Tools:
]]>February 11, 2010 – WordStream, Inc., a provider of pay-per-click software (PPC) and search engine optimization (SEO) tools, has published the latest results from its 2010 Search Engine Marketing (SEM) Spending Trend Survey.
WordStream conducted an extensive, online survey and collected responses from hundreds of business owners, marketing managers and industry professionals. The survey results reveal that, despite the worst economic climate since the Great Depression, demand for SEM and Web marketing services continues to rise, with 68% of respondents saying they plan to spend more on search this year.
“More business owners are realizing they need to focus on search engine marketing,” says Ken Lyons, marketing manager at WordStream. “They may not fully comprehend SEO and PPC management, but they know these are highly effective, measurable and profitable sales channels, which they need to incorporate into their marketing plan. And having endured a brutal economy, they see the need to leverage highly-profitable sales channels like SEM as even more critical.”
The results of the WordStream 2010 SEM Spending Trend Survey also show that many companies appear to be moving their search marketing efforts in-house and will spend less on outside SEM agencies and consultants.
“The trend to a more Do-it-Yourself approach to search marketing is certainly intriguing but not unexpected,” says Lyons. “Given that search marketing software is becoming more pervasive, intuitive and user-friendly, and that business owners have ready access to affordable online SEM educational resources, like Internet Marketing Blogs, I’m not surprised that companies are adopting a more hands-on-approach to search.”
To see the results from the WordStream 2010 SEM Spending Trend Survey, go to: http://www.wordstream.com/blog/ws/2010/02/11/sem-spend-survey-results
About WordStream
WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a keyword analyzer tool—to discover meta keywords, research keywords, group and find keywords, conduct search marketing workflow and marketing analytics, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
Check out WordStream's Suite of Free Marketing Tools:
]]>July 15, 2009 – WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, offers search marketers a suite of new pay-per-click (PPC) tools and keyword tools that supports PPC campaign creation on Bing, Microsoft’s new “decision engine.”
WordStream has added new, integrated support features to their pay-per-click software that give search marketers the ability to export their PPC ad campaigns to Microsoft adCenter, which is the paid advertisement platform for Bing. WordStream’s PPC tool suite helps search marketers run more efficient and effective PPC marketing campaigns by continually optimizing and expanding their PPC marketing efforts through enhanced keyword research, keyword grouping, negative keyword optimization and long tail keyword discovery.
“With WordStream 1.5, users can now group and organize keywords, create ads, then publish their results to Bing through Microsoft adCenter,” says Marketing Manager Ken Lyons. “WordStream PPC software makes paid search marketing in Bing much easier by automating much of the tedious work involved in PPC marketing, so search marketers can get the most of their Bing advertising with less time and effort.”
Labeled the “decision engine,” Bing is a rebranded version of Microsoft LIVE designed to provide searchers with a first step in moving beyond search to help make faster, more informed decisions. The Bing search engine service incorporates the original Microsoft adCenter paid search marketing platform for hosting and publishing paid search engine advertising campaigns.
To try WordStream's suite of PPC keyword tools to discover Bing keywords, go to http://www.wordstream.com/try
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which features a keyword discovery tool and a conversion optimizer--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow, discovering the Web's most popular keywords and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
What: WordStream, Inc., a provider of keyword research software and search marketing tools, announced today that Founder and VP of Product Development Larry Kim will be a featured presenter at PPC Summit in Chicago, IL.
Kim’s presentation, titled “Advanced Keyword Research and Targeting: Why the Long Tail Still Matters,” will demonstrate the effectiveness of long tail marketing and offer practical tips and strategies for leveraging long tail keywords for search engine marketing to help drive paid search costs down and PPC conversions up.
Who: Larry Kim has more than eight years experience running large-scale, pay-per-click and organic search engine marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research and keyword analysis. Larry is the founder and VP of Product Development for WordStream, Inc.
PPC Summit is a one-stop training event for businesses looking to reach more customers online and improve their paid search campaign’s return on investment and Google AdWords marketing efforts. During two full days of 20 plus educational sessions, marketers will learn how to make more money with search engine marketing, pay-per-click advertising campaigns and search engine optimization.
When: The Advanced Keyword Research training session is scheduled for Wednesday, November 4, 2009, from 10:30 to 11:45 a.m. PPC Summit Chicago runs November 4 – 5, 2009.
Where: DoubleTree Hotel Chicago, 1909 Spring Road, Oak Brook, IL 60523
Register: To register for PPC Summit Chicago, go to ppcsummit.com.
About WordStream
WordStream is a provider of PPC and SEO keyword tools for continuously optimizing and expanding search marketing efforts, involving large numbers of keywords, like AdWords keywords, PPC keywords, SEO keywords, long tail keywords and website keywords. WordStream provides a scalable, private, online keyword workbench--which includes a FREE keyword tool --for discovering keywords, suggesting keywords, researching keywords, grouping keywords, organizing keywords, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword database is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
Most polls for the Massachusetts US Senate show that candidates Brown and Coakley are engaged in a very tight political battle for the seat vacated by the late Senator Edward Kennedy. But the social media polling study conducted by WordStream suggests that it won’t be a tight race at all, and that Scott Brown will beat Martha Coakley handily in a landslide victory.
“Being a search marketer who specializes in researching meta keywords and keyword marketing, I decided to launch my own investigation to see if I could find out more information about the dynamics of this US Senate race based on Internet marketing and social media metrics,” said WordStream Founder and Vice President of Product Development Larry Kim. “The findings were staggering. The data suggests that conventional pollsters and Washington insiders have it completely wrong, and Brown is going to trounce Coakley.”
Kim’s research drew from the three major social media platforms: Facebook, Twitter and YouTube, as well as Alexa Ratings. Kim looked at the sites’ user engagement metrics to compare the Internet presence of the two candidates. Compared to Martha Coakley’s social presence, Brown’s popularity in social media is far more pervasive with:
“The social media activity surrounding Brown clearly demonstrates the majority of social networkers favor Scott Brown over Martha Coakley,” Kim explained. “Will this popularity translate into a victory for Brown next Tuesday at the polls? Only time will tell.”
To see all the results from the WordStream Massachusetts US Senate Vote Social Media Poll, go to: http://www.wordstream.com/blog/ws/2010/01/14/ma-senate-race-poll-scott-brown-trounces-martha-coakley
About WordStream
WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of long tail keywords. WordStream provides a scalable, private, online keyword workbench—which includes a keyword search tool and an AdWords tool—to discover keywords, research keywords, group keywords, conduct search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing website keywords management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
What: Search engine marketing offers businesses tremendous opportunities to drive more qualified traffic to their websites and boost online sales. With the right approach, tools and Google meta tags, marketers and business owners can use organic and paid search advertising to get their search marketing efforts ready for the new year.
In this free webinar, you’ll get actionable advice to help you succeed in your paid and organic search marketing efforts this year. You'll learn:
Plus, ask your own questions and get free, expert, search marketing advice.
Who: Larry Kim has more than eight years experience running large-scale PPC and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword analysis, keyword marketing and managing the long tail of search. Larry is the founder and VP of Product Development of WordStream, Inc and provider of free internet marketing tools.
When: Wednesday, Jan. 20, at 11 a.m. and 2 p.m. (EST)
Where: This webinar will be held online
Register: To register for the free, online webinar, go to http://www.wordstream.com/webinar
About WordStream: WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of long tail keywords. WordStream provides a scalable, private, online keyword workbench—which includes a keyword search tool and an AdWords tool—to discover meta keywords, research keywords, group and find keywords, conduct search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing website keywords management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>December 16, 2009 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, today launched a pair of tools designed to help businesses identify and optimize highly profitable keyword niches.
WordStream’s new tools, The Keyword Niche Finder and The Free Keyword Grouper, are designed to help businesses and marketers solve specific problems.
Strong keyword organization is the foundation of successful search marketing, and WordStream’s Free Keyword Grouper lets marketers take massive lists of target keyword phrases and instantly group these keywords into tightly-knit, relevant groups. This advanced level of keyword organization is critical for creating effective ad groups for pay-per-click campaign advertising and for informing content creation and site navigation for SEO.
Beta user and independent search marketing consultant Ian Hughes said of the tools, “The great thing is that the two tools really complement each other. The Keyword Niche Finder lets me quickly identify not only single keyword ideas, but the most popular clusters of keyword. And The Keyword Grouper is great for making sense of a lot of data or a long list of keywords you’ve already created.”
With The Keyword Niche Finder, marketers can type in terms related to their business and receive a list of the most relevant and popular keywords for their websites, along with the most interesting keyword niches or clusters. Marketers and website owners can leverage the results from The Keyword Niche Finder to build and structure intelligent website information architectures or create new subsections of their existing sites to drive traffic and collect new business opportunities.
“One of the biggest challenges for business owners is determining where to begin their keyword research and how to continually expand and refine their campaigns to get maximum returns,” says WordStream Founder and Vice President of Product Development Larry Kim. “With our two new free tools, we’ve armed marketers and business owners with the power to instantly receive well-organized, prioritized lists of the most profitable keyword opportunities in their niche.”
WordStream’s subscription-based service also announced a major upgrade recently, including integration with Google Analytics and sophisticated multi-source keyword analytics. It provides users with a tool-set to take those insights to the next level by continually monitoring the performance of their website keywords and offering actionable keyword suggestions that helps them grow their campaigns and revenues, all for a very affordable monthly fee.
About WordStream
WordStream is a provider of SEO and PPC software solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of PPC and SEO keywords. WordStream provides a scalable, private, online keyword workbench—which includes a next generation keyword generator, keyword search tool and an AdWords Tool—for conducting keyword discovery, keyword expansion, keyword research, keyword grouping, search marketing workflow, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
November 10, 2009 – WordStream, Inc., a provider of search engine optimization (SEO) and pay-per-click (PPC) solutions for continuously optimizing and expanding search marketing efforts, today announced the release of two new features in their flagship keyword management solution that represent exciting industry firsts for search marketers.
WordStream is the first keyword tool provider to integrate their software with Google Analytics, layering on tools to help search marketers take action on top of the data provided by the popular analytics service.
The Boston-based, venture backed startup also announced the release of a new tool that allows marketers to analyze keyword data from a variety of different sources within their WordStream accounts. This feature, described as “multi-source keyword analytics,” allows marketers to analyze data from organic search, paid search, and estimated totals from a keyword suggestion tool side-by-side.
WordStream founder and VP of Product Development Larry Kim stated that:
“Our solution is about making sense of keyword data of all sorts, and then turning that information into business-driving activity on your website. By integrating with the most widely adopted Web analytics provider, it’s easier for our customers and prospective customers to take advantage of our Keyword Management solution.”
Kim further explained the value of WordStream’s multi-source keyword analytics capabilities:
“There’s a disconnect in keyword research tools today – on one hand, you have basic keyword tools which offer keyword suggestions and traffic estimates, and on the other hand, your own Web analytics data which reveals how people are actually finding and converting on your site. New features enable our customers to aggregate real, paid and natural search data alongside keyword tool estimates and other brainstormed keyword ideas into one integrated dashboard. This means more efficient and more comprehensive keyword research, which will lead to more effective search marketing efforts .”
The announcement comes on the heels of a recent study commissioned by Google that concluded 53% of enterprises use a free technology solution as their primary Web analytics tool, with 71% leveraging a free solution in some capacity. By integrating with the dominant free analytics solution, and by allowing those engaging in search marketing to do more with their data, WordStream is positioned to better service a wider array of customers.
In addition to Analytics API integration and multi-source keyword analytics, WordStream’s latest product release also boasts a series of other product enhancements. Highlights include:
With this update, WordStream offers a wider pool of search marketers a more powerful solution for aggregating, organizing, and acting on keyword data. WordStream makes their software available for use in a two week free trial, after which users can elect to subscribe to one of several fixed-price monthly service offerings. You can learn more about the product release and watch a video overview of new features by visiting WordStream’s blog.
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which includes a keyword search tool, PPC keyword tool and a Bing keyword tool--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>August 20, 2009 – WordStream, Inc., a provider of keyword research and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, announced today that their new search marketing software increased online conversion rates for 1-800-Mattress, resulting in 10X return on investment.
In a recent interview with Econsultancy.com, 1-800-Mattress Director of Advertising Evan Saks talked about how using WordStream to group and organize his search engine keywords helped the national franchise’s online sales rise and costs fall. “We saw dramatic improvement in traffic, dramatic improvement in cost-per-click, and most important, we opened an entirely new sales channel that didn't exist before, with WordStream as the engine that was really powering the traffic.”
To read the full interview, go to http://econsultancy.com/blog/4468-q-a-evan-saks-of-1-800-mattress
By helping search marketers continually discover and organize new, proven keyword opportunities, WordStream's PPC management software not only helps raise the productivity of search marketers, but also makes their marketing efforts more relevant to searchers, resulting in more clicks and lower costs.
"WordStream's suite of keyword research tools were designed to improve the value of search engine marketing,” says Ken Lyons, Marketing Manager at WordStream. “PPC ads and landing pages that are highly-relevant to a user's search query have higher click through rates (CTR). The higher your CTR the lower your cost-per-click and first page bid estimates. Relevant ad text and landing page optimization also improves conversion rates, since customers are more likely to find exactly what they're looking for."
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which includes a keyword analysis tool and a Bing keyword tool--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>Boston, MA, August 13, 2009
What: WordStream, Inc., a provider of keyword research and organization software for pay-per-click (PPC) and search engine optimization (SEO), announced today that founder Larry Kim will be a featured presenter at Search Engine Strategies (SES) San Jose 2009.
Kim will be on a panel of search industry experts for the Advanced PPC Session, "Brainstorming the Paid Search Super Tool." The panelists will discuss the latest in search marketing software for AdWords bid management, paid search campaign workflow efficiencies, and reveal what the future holds for the search industry. As well, the audience will be asked to brainstorm what the "Paid Search Super Tool" should include and create a wish list recommendation to tool providers.
Who: Larry Kim has more than eight years experience running large-scale, paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours researching keywords. Kim is the founder and VP of Products & Marketing for WordStream, Inc.
Now in its 11th year, SES San Jose is the leading conference on search engine marketing. SES San Jose 2009 includes more than 70 sessions covering PPC management, SEO, social media, link building, video optimization and AdWords bidding tactics, while offering high-level strategy, keynotes, an expo floor with 100+ companies to help you grow your business, networking events and more.
When: The "Brainstorming the Paid Search Super Tool" Advanced PPC Session will be held on August 13, from 3:45 to 5 p.m. (PST), at SES San Jose, McEnery Convention Ctr, 150 West San Carlos St., San Jose, CA.
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which features a next generation keyword analysis tool, an SEO keyword tool and a Bing keyword tool--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow, discovering the Web's most popular keywords and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
###
September 16, 2009 - WordStream, Inc., today launched The Free Keyword Tool by WordStream for pay-per-click (PPC) advertising and search engine optimization (SEO) programs. Beta testers of WordStream's new keyword tool say it is more comprehensive and accurate than paid subscription versions of Keyword Discovery and Wordtracker.
Larry Kim, WordStream Founder and VP of Product Development, said, "The WordStream Free Keyword Tool generates more accurate keyword suggestions than Wordtracker, Keyword Discovery, and other paid keyword tools by weighting and aggregating over one billion unique keywords, representing well over a trillion search queries and hundreds of millions of related terms from diverse keyword sources."
When asked why WordStream was providing this product for free, Kim replied, "We give all this data away because we believe keywords in and of themselves are not very valuable. The true value lies in what you do with those keywords and how you leverage those keywords to drives sales and profits on your site. Since the inception of our company, we've focused on the optimization and organization of keywords with WordStream's subscription-based keyword management solution. It was a natural evolution for us to provide a keyword tool that supplies the raw materials, the keywords, to be organized and optimized."
SEO expert Eric Lander said, "If you find that commercial keyword research tools like Wordtracker and Keyword Discovery can't deliver on each of your needs, try WordStream's Free Keyword Tool. It is simple enough that anyone can get started in seconds, yet more advanced options like filtering and exporting keep our team members coming back for more. Any dedicated SEM/SEO understands the need for real, actionable keyword research. In a time where most willingly pay for multiple commercial tools, it's refreshing to see one free tool deliver great results that render the others useless."
Pay-per-click marketing expert Greg Meyers said, "This generous gift from WordStream provides a nifty interface that is a fast and easy way to identify long-tail keywords and to filter out negative terms across all keyword segments. That's pretty impressive for a free keyword tool!"
WordStream's free keyword tool is available at http://www.wordstream.com/keywords/. Users can search as many queries as desired, no limits! Unlike other free keyword tools, WordStream's doesn't limit users to the first 100 free keyword suggestions and make them pay for the rest - it instantly emails the entire keyword list, free of charge!
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which includes a keyword search tool, a keyword analysis tool and a Bing keyword tool--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>September 2, 2009 – WordStream, Inc., a provider of keyword research and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, has announced the Top SEO College Websites on their Internet marketing blog.
In a recent search query analysis study, WordStream identified 15 university websites that are excelling at SEO and keyword ranking by optimizing their websites organically to rank well in search engine results pages (SERPs). Topping the list of Top SEO College Websites are Drexel University, University of Phoenix and Capella University. Also making the list are Ferris State University, Western Governors University, Pennsylvania State University, Northcentral University, Oregon State University, Fairleigh Dickinson University, University of Texas, Canyon College, Gonzaga University, American Sentinel University, University of Illinois and Grand Canyon University.
“As an SEO professional, it’s exciting to see colleges starting to understand the power of SEO and beginning to implement it effectively on their websites, with important elements like the HTML title tag and keyword expansion, ” says Ken Lyons, marketing manager at WordStream. “Even though the vast majority of colleges have yet to embrace SEO, the competition is definitely heating up among “elearning” universities, like the University of Phoenix and Capella University, as well as colleges with online divisions, like Drexel University, because they recognize how crucial search engine visibility is to reaching their target audience.”
The Top SEO College Websites were determined using SERP analysis, by counting how frequently a university’s domain displayed in the top 10, 20 and 100 results for 20 of the most popular higher education and distance learning keyword phrases. Standouts like Drexel University, for example, have a leading SERP frequency rate of 23 in the top 100 results category, followed by the University of Phoenix with a frequency rate of 12, and Capella University with a frequency rate of 10.
To see the entire results from the study and read commentary on the state of SEO in higher education, go to Best SEO College Websites
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes an AdWords bid tool, a conversion optimizer, a keyword research tool and a Bing keyword tool—for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>BOSTON – April 23, 2009 – WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding Pay Per Click (PPC) and Search Engine Optimization (SEO) efforts involving large numbers of keywords, offers search marketers powerful new keyword analysis tools for simplifying, researching and analyzing keywords.
Keyword analysis is an important yet time-consuming search marketing task. Many search marketers neglect their keyword analysis duties because it’s a labor-intensive and repetitive process. WordStream offers a suite of keyword research tools that eliminate or simplify many of the manual tasks involved with keyword analysis. The new tools automate various common keyword analysis tasks, such as keyword de-duplication, negative keyword detection, keyword grouping and organization, and analyzing keywords based on various keyword properties. Thus, the keyword analysis tools help search marketers become more productive, allowing them to focus on higher value tasks, like developing search marketing strategies or content creation.
“Successful PPC and SEO efforts rely on keyword analysis. The new keyword analysis tools in WordStream enable search marketers to explore uncharted search keyword verticals and niches” says WordStream Marketing Manager Ken Lyons. “By continuously targeting relevant new keyword opportunities, marketers can connect with new audiences and drive more and unique traffic and goal conversions on their websites.”
To try WordStream’s keyword analysis tools, go to http://www.wordstream.com/try
About WordStream
WordStream is a provider of keyword tools for SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which features a conversion optimizer--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC, SEO and AdWords click-through rate success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>BOSTON, MA--(April 29, 2009) - WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, offers search marketers a suite of new AdWords tools for simplifying and improving their PPC marketing efforts.
WordStream's AdWords tools simplify the authoring of highly relevant ad text. The ad text authoring tools are intended for Internet marketers who manage pay per click marketing campaigns. WordStream's Ad Text Tool analyzes the keywords in a PPC ad group and suggests relevant ad copy to use in an ad's headline, description and URL display fields.
By assisting with the creation of relevant, advertising copy, WordStream's AdWords Tools help to not only raise the productivity of search marketers but to also make their ads more relevant to their search audience, resulting in more clicks and lower costs.
"WordStream's suite of AdWords tools were designed to improve the value of search engine marketing," says Ken Lyons, Marketing Manager at WordStream. "PPC ads and landing pages that are highly relevant to a user's search query have a higher click through rate -- a metric used to calculate your AdWords Quality Score. The higher your Quality Score, the lower your cost per click and minimum first page bid estimates. Relevant ad text and landing pages also improve conversion rates since customers are more likely to find exactly what they were looking for."
To try WordStream's AdWords tools, go to http://www.wordstream.com/try
About WordStream
WordStream is a provider of Keyword Management solutions and keywords tools for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which features a conversion optimizer--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>Folz is the Global Chief Operating Officer of Isobar, one of the largest digital marketing agencies in the world with over 3,500 people in 40 different countries. It is part of London-based Aegis Media.
Folz also co-founded Molecular, a digital marketing consulting firm that designs and builds sophisticated Internet-based solutions. Folz was responsible for building Boston-based Molecular into one of the most respected digital marketing consulting firms in the United States, leading to its 2005 acquisition by Isobar.
"Ralph is a strong executive, entrepreneur and marketer. He'll be a tremendous asset in helping us grow the company," said Rob Adler, President and CEO of WordStream.
“I’m excited to join the WordStream Board of Directors, and I look forward to helping this company scale, grow and reach its full potential. Their innovation and the impact they have for their customers is something I’m proud to be a part of,” said Folz.
In 2004, Folz was named to the Boston Business Journal's list of "40 Under 40", and was recognized as a Mass High Tech All-Star in the Internet category. He has served as President of MITX, the Massachusetts Innovation and Technology Exchange, and sits on the executive council of TechNet New England. He holds a bachelor's degree in computer engineering from Syracuse University and a master's degree in software engineering from Boston University.
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords, like AdWords keywords, PPC keywords, SEO keywords, long tail keywords and website keywords. WordStream provides a scalable, private, online keyword workbench--which includes one of the Web's best keyword tools --for conducting discovering keywords, suggesting keywords, researching keywords, grouping keywords, organizing keywords, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword database is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>BOSTON January 28, 2009 – Responding to the challenges created by the rapid pace of change and new opportunities in search marketing, WordStream, Inc. today announced the availability of its groundbreaking solution for optimizing search engine marketing campaigns. An all-new online search engine marketing (SEM) and search engine optimization (SEO) application, WordStream allows search marketers to dramatically increase productivity, relevance and value for enhancing search marketing campaigns.
Available immediately for rates as low as $300/month, WordStream offers a fully-featured software application that addresses all facets of search marketing including keyword research, keyword grouping, ad copy creation, and more. A free trial of WordStream is available now.
While search engine marketing is one of the more efficient and effective tools in a marketers arsenal, optimizing campaigns requires a great deal of time and effort. Marketers looking to optimize pay-per-click campaigns on Google AdWords and other search engines must devote considerable resources to finding, researching and managing keywords, developing and refining ad text and other repetitive tasks required to improve overall campaign performance. As more companies invest in search marketing, competition around various keywords and customer segments grows and pushes costs higher. WordStream's ability to increase productivity and relevancy helps marketers better manage their time, generate more qualified leads, and achieve higher Quality Score, resulting in vastly improved exposure at a lower cost.
"There are plenty of tools that perform one-off search marketing tasks such as keyword discovery, Web analytics or bid manipulation, but none take a holistic approach to addressing the overall productivity challenges of search marketing," said Larry Kim, founder of WordStream, Inc. "As a long-time search marketer, I designed the WordStream solution to bridge the gaps between existing tools with a focus on improving productivity. WordStream automates the most repetitive and time-intensive processes required to optimize Quality Score and improve campaign performance ― it’s the solution I wish I'd had!"
WordStream is an affordable software-as-a-service (SaaS) application that improves search marketing productivity and relevance by providing:
New, relevant keyword opportunities and negative keywords are discovered, suggested, and automatically organized and acted upon based on user-defined rules.
"Using WordStream, we've quickly and dramatically improved the ROI of our search campaigns by lowering our cost-per-click and increasing conversion rates," said Chris Lemley, President of Sentry Auto Group. "Significant productivity enhancements mean we spend less time on repetitive tasks and more time on strategic search marketing initiatives."
WordStream offers low-cost, fixed monthly subscription pricing ranging from $300-$1,000 based on account requirements, features and support options. Visit the Web site for complete pricing and options, or contact a sales associate for a free consultation and product demo.
A provider of search marketing productivity tools for paid and natural search engine marketing, WordStream is committed to simplifying the development and optimization of highly effective search marketing campaigns. Built by search marketers for search marketers, WordStream offers a fully-featured software application with innovative solutions to all facets of search marketing including keyword tools for keyword research, keyword grouping, keyword suggestion, Web analytics, information architecture, and more. Using WordStream, search marketers can realize the full potential of their search marketing campaigns. WordStream is a member of the Search Engine Marketing Professionals Organization (SEMPO).
]]>What: WordStream, Inc., a provider of keyword research and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, announced today that Founder and VP of Product Development Larry Kim will be a featured presenter at PPC Summit in Los Angeles, CA.
Kim’s presentation, titled “Advanced Keyword Research and Targeting: Why the Long Tail Still Matters,” will demonstrate the effectiveness of long tail marketing and offer practical tips and strategies for leveraging the long tail of search for PPC search engine marketing to help drive paid search costs down and PPC conversions up.
Who: Larry Kim has more than eight years experience running large-scale, paid and organic search engine marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research and keyword analytics. Larry is the founder and VP of Product Development for WordStream, Inc.
PPC Summit is a one-stop training event for businesses looking to reach more customers online and improve their internet marketing return on investment and AdWords click-through rate. During two full days of 20 plus educational sessions, marketers will learn how to make more money with search engine marketing, pay-per-click advertising campaigns and search engine optimization.
When: The Advanced Keyword Research and Targeting training session is scheduled for Wednesday, September 23, 2009, from 10:30 to 11:45 a.m. PPC Summit Los Angeles runs September 23 and 24.
Where: Renaissance Hollywood Hotel and Spa, 1755 North Highland Ave, Hollywood, CA 90028
Register: Registration is closed.
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream's pay-per-click tool suite provides a scalable, private, online keyword workbench—which includes next generation long tail keyword tools, a keyword discovery tool and an AdWords bid tool—for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
More than 100 inbound marketing professionals in search engine marketing (SEM) and social media optimization (SMO) participated in the WordStream salary survey, which reveals that the SEM, SMO industry, once thought to be immune from the economic impact of the recession, is experiencing lower salaries. Close to 35% of participants in the salary survey said that currently they earn $25,000 to $50,000, which is down from industry salary surveys in previous years.
“Our survey shows that salaries in SEO, PPC management and social media marketing are lower than we anticipated,” says Ken Lyons, marketing manager at WordStream. “You can certainly draw the conclusion that this is a consequence of the recession, where Web marketing professionals are earning less (forced to take pay cuts) and underemployed (forced to work fewer hours).”
The salary survey results also reveal that the majority of online marketers have three years or less experience in their related fields, and that most Web marketers who participated in the survey live in the Northeast, work for an agency and specialize in SEO.
To see all the results from the survey, go to Search Engine Marketing, Social Media Salaries Survey.
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a keyword analysis tool, a keyword discovery tool, a keyword finder and a keyword grouper—for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO keyword management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
What: Effective keyword research and management is a foundational element of every successful SEO and PPC marketing effort. Do a bad job here, and nothing else works! By attending this free webinar on keyword research, you’ll learn advanced tips, strategies and best practices for conducting effective keyword research for Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Marketing, including:
Who: Larry Kim has more than eight years experience running large-scale paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Larry is the founder and VP of Products & Marketing of WordStream, Inc.
When: Thursday, April 16, 2009, at 11 a.m. (EST) and 2 p.m. (EST)
Where: This webinar will be held online.
Register: To register for the free, online webinar, go to http://www.wordstream.com/webinar.
Archived Webinar Recording: Viewers may watch a Web recording of the Effective Keyword Research for PPC & SEO webinar.
Press Contact:
Ken Lyons, Marketing Manager
617-963-0570, klyons@wordstream.com
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which features a keyword discovery tool, AdWords bid tool and a conversion optimizer--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow, discovering the Web's most popular keywords and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>BOSTON – January 28, 2009 – WordStream®, Inc., a provider of productivity tools for paid and natural search engine marketing, has secured a $4 million Series A round of financing from Sigma Partners. WordStream has also appointed Rob Adler as its President and CEO and added Paul Flanagan from Sigma Partners to its Board of Directors.
Adler was previously co-founder and President of CCBN, a pioneer in online financial services that was acquired by Thomson Financial in 2004 for about $160 million. Sigma's Flanagan has a successful track record helping startup companies go public and build market capitalizations over $1 billion.
WordStream was founded in 2008 by Larry Kim, a long-time successful search marketer for major technology companies, now Vice President, Marketing & Products at WordStream. Kim played an instrumental role in the development of the company's groundbreaking solution for optimizing search engine marketing campaigns. An all-new online search engine marketing (SEM) and search engine optimization (SEO) application, WordStream dramatically simplifies the labor-intensive work done by successful search marketers, ultimately allowing for improved productivity, relevance and value from search marketing campaigns.
"The demand for search engine marketing services is continuing to grow at a rapid clip because it works," said Paul Flanagan, managing director at Sigma Partners. "However, many organizations have yet to embrace search, have been frustrated by mixed results, or find managing campaigns labor intensive. WordStream has built software that can effectively serve the ever-growing and solution-hungry search marketing community."
WordStream develops easy-to-use tools that enhance the productivity of individuals and agencies managing labor-intensive search campaigns. The WordStream solution is an affordable software-as-a-service (SaaS) application that enables marketers to quickly and easily reduce cost-per-click, increase Quality Score on Google AdWords, and improve conversion rates.
"Because search can be difficult to do well, there is a perception that it is a 'black art' that requires specialized skills – the reality is that creating and optimizing effective search campaigns is time consuming," said Adler. "WordStream is committed to dramatically improving the efficiency and effectiveness of search marketers and the campaigns they manage."
A provider of search marketing productivity tools for paid and natural search engine marketing, WordStream is committed to simplifying the development and optimization of highly effective search marketing campaigns. Built by search marketers for search marketers, WordStream offers a fully-featured software application with innovative solutions to all facets of search marketing including keyword research, keyword grouping, keyword suggestion, Web analytics, information architecture, and more. Using WordStream, search marketers can realize the full potential of their search marketing campaigns. WordStream is a member of the Search Engine Marketing Professionals Organization (SEMPO).
Founded in 1984, Sigma Partners is a leading early-stage venture capital firm. The Sigma team uses their deep operational experience to provide entrepreneurs with practical strategic counsel through every phase of company growth. With over $2 billion under management and bicoastal offices, Sigma invests in innovative technology startups across the United States. The team is currently investing Sigma Fund 8, a $500 million fund raised in 2007. Some of the market leading companies in which Sigma has invested include Atria, Cascade, Clarify, EqualLogic, Internet Security Systems, KLA-Tencor, m-Qube, Octel, Topio, VeriFone, Vermeer, Vignette and Virtusa.
KMC Partners Public Relations
Sarah Mees, 978-208-1499
September 28, 2009 – WordStream, Inc., a provider of keyword research and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of PPC and SEO keywords, has released its SEO Guide for College Websites.
The SEO Guide for College Websites offers colleges and universities proven strategies on how best to optimize their websites to rank better in higher education search results pages (SERPs) and attract more students though search engine marketing. The SEO Guide for College Websites is a follow-up article to the recent study done by WordStream that named the 15 Top SEO College Websites.
"The vast majority of colleges have yet to embrace SEO as an effective means of inbound marketing," says Ken Lyons, marketing manager at WordStream. "This guide to SEO is our endeavor to help colleges and universities better understand and implement SEO techniques, such as link building, on-page optimization, etc, so they can create a powerful, organic Web presence, rank higher in the SERPs and drive qualified traffic to their websites."
The SEO Guide for College Websites is a two part series, which focuses on optimizing degree program pages primarily by employing established search engine marketing techniques.
"We chose to focus on degree pages because degree and programs of study pages are in essence a university's bread and butter," says Lyons. "Colleges are in the business of selling education, and degrees are their product. So it’s in a school’s best interest to have their degree pages ranking well in higher education-related search queries."
To read the college SEO guide, go to:
About WordStream
WordStream is a provider of SEO and PPC software solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a next generation keyword generator, keyword finder and full suite of AdWords Tools—for conducting keyword discovery, keyword expansion, keyword research, keyword grouping, search marketing workflow, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
What: WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding Pay Per Click (PPC) advertising and Search Engine Optimization (SEO) efforts involving large numbers of keywords, announced today that Founder and VP of Product Development Larry Kim will be presenting at the next Boston SEO, SEM & Affiliate Internet Marketing Networking Group event.
Kim's presentation, titled "Conducting Effective Keyword Research for SEO and PPC," will focus on strategies and best practices for performing effective keyword research and management, including:
Who: Larry Kim has more than eight years experience running large-scale, paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Larry is the founder and VP of Products & Marketing for WordStream, Inc. A free trial of WordStream is available at http://www.wordstream.com/try.
The Boston SEO, SEM & Affiliate Internet Marketing Networking Group is the third largest SEO-related Meetup group in the country, with over 400 members. The group is comprised of a mix of independent internet entrepreneurs, SEO and SEM consultants and agency employees, in-house SEOs, small business owners and others interested in online, inbound marketing.
When: Monday, June 15, 2009, 6:30 to 8:45 p.m.
Where: Robbins Library, 700 Massachusetts Avenue, Arlington, MA
Register: Registation is closed
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of website keywords. WordStream's keyword software provides a scalable, private, online keyword workbench -- which includes keyword research tools, a keyword search tool and keyword suggestion tool -- for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization of meta keywords, search marketing workflow, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to SEO and PPC success, which improves your AdWords campaign management and cost-per-action. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
BOSTON – March 18, 2009 – WordStream, Inc., a provider of keyword management solutions for continuously optimizing & expanding PPC and SEO efforts involving large numbers of keywords, has enhanced its keyword discovery, research, grouping and organization capabilities within its search marketing productivity tools.
While ongoing keyword discovery, keyword research, keyword grouping and keyword organization is a critical part of optimizing search marketing campaigns, many marketers today spend countless hours manually updating spreadsheets to organize keywords and upload them into Google Adwords. WordStream's keyword tools seamlessly provide a continuous stream of highly relevant keywords that can be automatically organized and acted on according to a search marketer’s specific goals, making this important task more intuitive and effective.
"WordStream very efficiently automates key aspects of continuous keyword expansion, grouping and organization - functions we’d previously been handling manually," said Ian Hughes, e-commerce marketing manager for WesternSchools.com. "With WordStream, we can expand upon and manage effective campaigns much more quickly on behalf of our clients."
WordStream is unlike any other keyword tool, Web analytics application or PPC tool on the market today. WordStream enables search marketers to create a private keyword database, aggregated from a variety of sources, such as:
WordStream does more than simply create a static list of keywords – it continually tracks and scores keywords according to user-defined conversion goals and other factors to help determine relevance. Relevancy and other keyword statistics can now be leveraged to suggest optimal keyword grouping and organization decisions. The result is that WordStream can enable any search marketer to quickly and easily transform huge lists of potentially millions of keywords into smaller, highly organized, relevant and actionable keyword groupings, in just minutes.
Integration with Google AdWords means that search marketers can instantly transform the most relevant keyword groupings into Quality Score friendly ad campaigns with relevant ad text using integrated text ad authoring tools with just a few clicks. Using WordStream, organizations can leverage their unique and exclusive keyword taxonomy to better optimize and expand PPC marketing and SEO efforts, and ultimately outrank competing companies.
"SEM professionals must manage and interpret volumes of valuable data to build and optimize paid and natural search campaigns," said Larry Kim, WordStream’s founder and VP of Products and Marketing. "It's time-consuming work, and often masks a marketer's true value. WordStream simplifies best practices related to continuous keyword discovery, segmentation and ad campaign creation, freeing marketers to focus on more creative, higher value tasks. If you’re tired of using Microsoft Excel for search marketing tasks that it clearly wasn’t designed for, give WordStream a try!"
[View an online video demonstration of WordStream's keyword grouping and keyword organization tools.]
WordStream is Keyword Management solution for continuously optimizing & expanding PPC and SEO efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for:
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>Boston, MA, July 6, 2009 — In a recent interview on the WordStream Blog, Jim Jansen, assistant professor at the College of Information Science and Technology at Penn State University, discusses the current state and future of search marketing, his research on searcher “click behavior,” and the impact that Twitter could have on the search industry.
WordStream, a provider of Keyword Management solutions for pay-per click (PPC) and search engine optimization (SEO) Web marketing efforts, conducted the interview with Jansen, who is an expert on Web searching, sponsored search and personalization for information searching.
In the interview, Jansen reports that, through his recent Twitter research and analysis of Twitter “Tweets” (140 character messages sent over the Twitter network), he’s discovered that 20% of all “Tweets” are “information-seeking or providing” by nature.
“Twitter may turn out to be a really effective information source, by providing real time answers to questions from trusted sources,” says Jansen.
As an expert in user search behavior, Jansen has done extensive market research on search engines, click through rates and “click behavior” of users, particularly when it comes to PPC advertising vs. natural organic search listings. In the interview with WordStream, Jansen identifies what he sees as fundamental flaws with ad placement in search engines, like Google.
“By separating the sponsored links (paid advertisements, like Google sponsored links) from the organic links (non-advertisements), it calls attention to the sponsored links.” Jansen explains. “Some users respond to this attention in a negative way, e.g. these (sponsored links) must not be good.”
Jansen suggests that merging the organic listings and paid advertisements in a “universal search engine results page” could eliminate user bias against paid search ads.
The full transcript of the interview can be found on the WordStream Blog: http://www.wordstream.com/blog/ws/2009/07/06/jim-jansen-interview
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO Web marketing efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which includes a keyword generator, keyword research tools and an AdWords keyword tool--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success and better keyword search rankings. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of pay per click campaigns and natural search marketing efforts.
About Jim Jansen
Jim Jansen is an assistant professor at the College of Information Science and Technology at Penn State, and an expert on Web searching, sponsored search and personalization for information searching. He has authored more than 150 publications in the area of information technology and systems.
Jansen’s upcoming research paper “Twitter Power: Tweets as Electronic Word of Mouth” will be published in the September issue of the Journal of the American Society for Information Sciences and Technology.
WordStream Press Contact:
Ken Lyons, Marketing Manager
617-963-0563, klyons@wordstream.com
# # # #
]]>What: WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, announced today that Founder and VP of Product Development Larry Kim will be a featured guest on the “Online Marketing with RSS Ray” Internet radio program. Kim will be discussing the significance of keyword research, keyword discovery and keyword grouping to the success of Web marketing efforts.
Who: Larry Kim has more than eight years experience running large-scale, paid and organic search marketing campaigns, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Larry is the founder and VP of Products & Marketing for WordStream, Inc.
A free trial of the WordStream Keyword Tool is available at http://www.wordstream.com/try
“Online Marketing with RSS Ray” is a weekly radio program broadcast on wsRadio.com. The show’s topics include Search Engine Marketing, SEO, PPC, Email Marketing, Social Media Marketing, and Online Performance and Web analytics.
When: Wednesday, July 8, 2009, 1 p.m. EDT
Where: Listen LIVE, online at http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html
About WordStream
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which includes an SEO keyword tool, a keyword grouper and an alternative to the Google keyword tool --for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to SEO and PPC success, which improves your AdWords bidding. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
Press Contact:
Ken Lyons, Marketing Manager
617-963-0563, klyons@wordstream.com
#####
Boston, May 12, 2009- WordStream, Inc., a leading provider of keyword management solutions, announced today that it has been named as a finalist for the 6th Annual MITX Technology Awards. The MITX Technology Awards recognize emergent and innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country’s premier Internet business and marketing association.
WordStream, Inc. recently introduced an innovative suite of online keyword management solutions for continuously optimizing and expanding Pay-Per-Click (PPC) and Search Engine Optimization (SEO) efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow and integrated tools for acting on keyword research.
“Keyword research and management are critical to achieving success in both paid and organic search marketing, yet the work required to continuously discover, research, organize and act on keywords is repetitive and time consuming,” says Larry Kim, Founder and VP of Products & Marketing at WordStream. “WordStream is an innovative, new technology that enables companies to be more effective and efficient when researching and managing large keyword taxonomies, and in doing so, increases the value of their search marketing efforts.”
"Being named a finalist in the MITX Technology Awards is an important achievement," says Kiki Mills, executive director of MITX. "This recognition translates into increased exposure with media, industry analysts and investors, and provides them a higher profile in their industry. We congratulate all of the finalists on their achievement and wish them well in the competition."
WordStream will be recognized with the other finalists in the category of Online Advertising at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Westin Copley Hotel on Tuesday, June 16, 2009.
WordStream is a provider of Keyword Management solutions and PPC software for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench, which includes a keyword grouper and keyword suggestion tool, for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow, and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With over 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org
Ken Lyons
WordStream
617-963-0563
klyons at wordstream.com
BOSTON – April 10, 2009 – WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, today announced the launch of a company blog, “The Keyword Management Blog.”
The blog provides search engine marketing news and advice for Internet marketers and business owners alike, with topics that range from conducting effective keyword research, to pay-per-click marketing best practices, to detailed reviews of the Web's best keyword tools.
“There’s an amazing thirst for search marketing knowledge on the Web today,” says WordStream Marketing Manager Ken Lyons. “Our objective for this blog is to provide quality content for a broad search marketing audience. So whether you're a PPC veteran or a newbie who wants to learn about search engine optimization, you're going to find a range of search insight to help improve your marketing efforts.”
Since launching in early 2009, marketers worldwide have embraced the productivity benefits of WordStream's suite of keyword management tools, which include dynamic PPC tools, SEO tools and keyword research tools. WordStream's ability to increase efficiency and relevancy for search engine marketing campaigns helps marketers better manage their time, generate more qualified leads, and achieve higher Quality Score results for PPC and better search engine rankings for SEO, which results in more traffic and conversions at lower costs.
To read or subscribe to the WordStream Keyword Management Blog, go to http://www.wordstream.com/blog.
WordStream is Keyword Management solution for continuously optimizing & expanding PPC and SEO efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for:
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
]]>CAMBRIDGE, MA 12/24/2008 - WordStream (http://www.WordStream.com), a software manufacturer offering first in class search engine marketing and search engine optimization tools, announces the availability of a new educational white paper entitled: Pay Per Click Search Engine Marketing Best Practices.
Detailed within this search engine marketing guide is a list of the seven most crucial tasks carried out by successful search engine marketers. Having enumerated these crucial tasks, the paper then outlines the best means of carrying them out so as to achieve maximum search marketing success.
"Many companies struggle to understand not only what they should be doing to optimize their search engine marketing campaigns, but also how best to execute all of the time consuming best practices that make successful Internet marketers successful" said WordStream founder Larry Kim. "This guide details first, what marketers should do to create and maintain successful search campaigns. It then goes beyond traditional how-to tutorials, however: it illustrates how they can carry out these tasks with limited resources."
In addition to explaining the processes required to create high performance search marketing campaigns, this best practices guide also illustrates how companies can leverage powerful tools to automate and optimize their ad campaigns, and specifically how they can utilize hosted solutions to create:
The sum of the above mentioned accomplishments is a drastic improvement in productivity, value, and results. The guide provides advertisers with these benefits by offering information on:
WordStream's Search Engine Marketing Best Practices Guide arms advertisers with step-by-step instructions which illustrate proven methodologies for carrying out PPC best practices with improved speed and efficacy. The paper then goes beyond a simple check list of what to do, and provides companies with a definitive answer as to how to practically and cost-efficiently implement each of these invaluable practices.
WordStream is available immediately via a free trial or a monthly service contract. Contact WordStream to get connected with a sales associate who can fit a WordStream service and pricing plan to your business's specific needs.
WordStream is a Web based software as a service (SaaS) search engine marketing and search engine optimization platform. WordStream offers a fully-featured software application with innovative solutions to all facets of search marketing including keyword research, keyword grouping, keyword suggestion, Web analytics, content authoring, information architecture, and more. WordStream is being used by industry leaders, and provides unique technology which offers customers a means of simplifying, automating, and optimizing Internet marketing campaigns so that they yield increased productivity, improved relevance, and greater overall value. WordStream is a member of the Search Engine Marketing Professionals Organization (SEMPO). For more information, visit: http://www.WordStream.com.
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